Authenticity and innovation

Fabio Carbone; Neda Torabi Farsani; Peyman Seyyedi; Anahita Malek

doi:10.1108/s2042-144320190000010013

Authenticity and innovation

Fabio Carbone, Neda Torabi Farsani, Peyman Seyyedi, Anahita Malek

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

Recent political and socioeconomic events are providing Iran with the opportunity to become a high-profile destination. The question arises as to which strategic objectives can lead Iran to this end. Qualitative and quantitative improvements of hotel supply and the modernization of air transport should be the key objectives within this process. But the preservation of tangible and intangible cultural heritage, as well as the maintenance of authenticity, must remain the core principle. This chapter focuses on the role of cultural heritage management policies and what their tourism development implies for the host population, which will be the beneficiary of sustainable and responsible tourism development.

Original language	English
Title of host publication	Experiencing Persian Heritage
Editors	Antonia Correia, Metin Kozak, A.I. Rodrigues
Publisher	Emerald
Pages	207-220
Number of pages	14
Volume	10
ISBN (Electronic)	978-1-78754-812-1
ISBN (Print)	978-1-78754-813-8
DOIs	https://doi.org/10.1108/s2042-144320190000010013
Publication status	Published - 6 Sept 2019

Keywords

Iran
Tourism development
Destination branding
Human capital
Innovation

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10.1108/s2042-144320190000010013

Cite this

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AU - Malek, Anahita

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KW - Tourism development

KW - Destination branding

KW - Human capital

KW - Innovation

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A2 - Rodrigues, A.I.

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Authenticity and innovation

Abstract

Keywords

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