Augmenting Reality: Fusing Consumers’ Experiences and Interactions with Immersive Technologies in Physical Retail Settings

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn

Research output: Contribution to journal › Article › peer-review

28 Citations (Scopus)

1 results
- Last Name(descending)

Lee Quinn
- Research Centre for Business in Society - Professor of Consumer Insight and Behaviour Change
Person: Teaching and Research