Augmenting Reality: Fusing Consumers’ Experiences and Interactions with Immersive Technologies in Physical Retail Settings

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)(In-press)
JournalInternational Journal of Technology Marketing
Volume(In-press)
Publication statusAccepted/In press - 11 Mar 2019

Keywords

  • retailing
  • human-computer interaction;
  • augmented store
  • augmented reality
  • consumer behaviour

Cite this

Augmenting Reality: Fusing Consumers’ Experiences and Interactions with Immersive Technologies in Physical Retail Settings. / Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; Quinn, Lee.

In: International Journal of Technology Marketing, Vol. (In-press), 11.03.2019, p. (In-press).

Research output: Contribution to journalArticle

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issn = "1741-878X",
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AU - Bonetti, Francesca

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AU - Quinn, Lee

PY - 2019/3/11

Y1 - 2019/3/11

KW - retailing

KW - human-computer interaction;

KW - augmented store

KW - augmented reality

KW - consumer behaviour

M3 - Article

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SP - (In-press)

JO - International Journal of Technology Marketing

JF - International Journal of Technology Marketing

SN - 1741-878X

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