Augmenting Reality: Fusing Consumers’ Experiences and Interactions with Immersive Technologies in Physical Retail Settings

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)(In-press)
JournalInternational Journal of Technology Marketing
Volume(In-press)
DOIs
Publication statusAccepted/In press - 11 Mar 2019

Keywords

  • retailing
  • human-computer interaction;
  • augmented store
  • augmented reality
  • consumer behaviour

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