Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 21 Jun 2018
Event	4th International AR &VR Conference 2018: The Power of AR & VR for Business - Manchester, United Kingdom Duration: 21 Jun 2018 → 22 Jun 2018 Conference number: 4 https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/

Conference	4th International AR &VR Conference 2018: The Power of AR & VR for Business
Country/Territory	United Kingdom
City	Manchester
Period	21/06/18 → 22/06/18
Internet address	https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/

Cite this

Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. / Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary et al.
2018. Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

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title = "Augmented Reality in Real Stores: Empirical Evidence from Consumers{\textquoteright} Interaction with AR in a Retail Format",

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note = "4th International AR &VR Conference 2018: The Power of AR & VR for Business ; Conference date: 21-06-2018 Through 22-06-2018",

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AU - Warnaby, Gary

AU - Quinn, Lee

AU - Perry, Patsy

N1 - Conference code: 4

PY - 2018/6/21

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