Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 21 Jun 2018
Event	4th International AR &VR Conference 2018: The Power of AR & VR for Business - Manchester, United Kingdom Duration: 21 Jun 2018 → 22 Jun 2018 Conference number: 4 https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/

Conference	4th International AR &VR Conference 2018: The Power of AR & VR for Business
Country/Territory	United Kingdom
City	Manchester
Period	21/06/18 → 22/06/18
Internet address	https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/

Cite this

Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. / Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary et al.
2018. Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

@conference{101b6e851e674b5bbe5c1003913aba7e,

title = "Augmented Reality in Real Stores: Empirical Evidence from Consumers{\textquoteright} Interaction with AR in a Retail Format",

author = "Francesca Bonetti and Eleonora Pantano and Gary Warnaby and Lee Quinn and Patsy Perry",

year = "2018",

month = jun,

day = "21",

language = "English",

note = "4th International AR \&VR Conference 2018: The Power of AR \& VR for Business ; Conference date: 21-06-2018 Through 22-06-2018",

url = "https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/",

}

TY - CONF

T1 - Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

AU - Bonetti, Francesca

AU - Pantano, Eleonora

AU - Warnaby, Gary

AU - Quinn, Lee

AU - Perry, Patsy

N1 - Conference code: 4

PY - 2018/6/21

Y1 - 2018/6/21

M3 - Paper

T2 - 4th International AR &VR Conference 2018: The Power of AR & VR for Business

Y2 - 21 June 2018 through 22 June 2018

ER -