Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Augmented Reality and Virtual Reality
Subtitle of host publication	The Power of AR and VR for Business
Editors	Claudia tom Dieck, Timothy Jung
Publisher	Springer-Verlag London Ltd
Chapter	1
Pages	3
Number of pages	16
ISBN (Electronic)	978-3-030-06246-0
ISBN (Print)	978-3-030-06245-3
Publication status	Published - 20 Feb 2019

Cite this

Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. / Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary et al.
Augmented Reality and Virtual Reality: The Power of AR and VR for Business. ed. / Claudia tom Dieck; Timothy Jung. Springer-Verlag London Ltd, 2019. p. 3.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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