Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAugmented Reality and Virtual Reality
Subtitle of host publication The Power of AR and VR for Business
EditorsClaudia tom Dieck, Timothy Jung
PublisherSpringer-Verlag London Ltd
Chapter1
Pages3
Number of pages16
ISBN (Electronic)978-3-030-06246-0
ISBN (Print)978-3-030-06245-3
Publication statusPublished - 20 Feb 2019

Cite this

Bonetti, F., Pantano, E., Warnaby, G., Quinn, L., & Perry, P. (2019). Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. In C. tom Dieck, & T. Jung (Eds.), Augmented Reality and Virtual Reality: The Power of AR and VR for Business (pp. 3). Springer-Verlag London Ltd.

Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. / Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; Quinn, Lee; Perry, Patsy.

Augmented Reality and Virtual Reality: The Power of AR and VR for Business. ed. / Claudia tom Dieck; Timothy Jung. Springer-Verlag London Ltd, 2019. p. 3.

Research output: Chapter in Book/Report/Conference proceedingChapter

Bonetti, F, Pantano, E, Warnaby, G, Quinn, L & Perry, P 2019, Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. in C tom Dieck & T Jung (eds), Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Springer-Verlag London Ltd, pp. 3.
Bonetti F, Pantano E, Warnaby G, Quinn L, Perry P. Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. In tom Dieck C, Jung T, editors, Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Springer-Verlag London Ltd. 2019. p. 3
Bonetti, Francesca ; Pantano, Eleonora ; Warnaby, Gary ; Quinn, Lee ; Perry, Patsy. / Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. Augmented Reality and Virtual Reality: The Power of AR and VR for Business. editor / Claudia tom Dieck ; Timothy Jung. Springer-Verlag London Ltd, 2019. pp. 3
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