Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationAugmented Reality and Virtual Reality
Subtitle of host publication The Power of AR and VR for Business
EditorsClaudia tom Dieck, Timothy Jung
PublisherSpringer-Verlag London Ltd
Number of pages16
ISBN (Electronic)978-3-030-06246-0
ISBN (Print)978-3-030-06245-3
Publication statusPublished - 20 Feb 2019

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