Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAugmented Reality and Virtual Reality
Subtitle of host publication The Power of AR and VR for Business
EditorsClaudia tom Dieck, Timothy Jung
PublisherSpringer-Verlag London Ltd
Chapter1
Pages3
Number of pages16
ISBN (Electronic)978-3-030-06246-0
ISBN (Print)978-3-030-06245-3
Publication statusPublished - 20 Feb 2019

Cite this

Bonetti, F., Pantano, E., Warnaby, G., Quinn, L., & Perry, P. (2019). Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. In C. tom Dieck, & T. Jung (Eds.), Augmented Reality and Virtual Reality: The Power of AR and VR for Business (pp. 3). Springer-Verlag London Ltd.