Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationAugmented Reality and Virtual Reality
    Subtitle of host publication The Power of AR and VR for Business
    EditorsClaudia tom Dieck, Timothy Jung
    PublisherSpringer-Verlag London Ltd
    Number of pages16
    ISBN (Electronic)978-3-030-06246-0
    ISBN (Print)978-3-030-06245-3
    Publication statusPublished - 20 Feb 2019

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