Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 21 Jun 2018
Event4th International AR &VR Conference 2018: The Power of AR & VR for Business - Manchester, United Kingdom
Duration: 21 Jun 201822 Jun 2018
Conference number: 4
https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/

Conference

Conference4th International AR &VR Conference 2018: The Power of AR & VR for Business
CountryUnited Kingdom
CityManchester
Period21/06/1822/06/18
Internet address

Cite this

Bonetti, F., Pantano, E., Warnaby, G., Quinn, L., & Perry, P. (2018). Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom.