Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 21 Jun 2018
    Event4th International AR &VR Conference 2018: The Power of AR & VR for Business - Manchester, United Kingdom
    Duration: 21 Jun 201822 Jun 2018
    Conference number: 4
    https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/

    Conference

    Conference4th International AR &VR Conference 2018: The Power of AR & VR for Business
    CountryUnited Kingdom
    CityManchester
    Period21/06/1822/06/18
    Internet address

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