Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 21 Jun 2018
Event4th International AR &VR Conference 2018: The Power of AR & VR for Business - Manchester, United Kingdom
Duration: 21 Jun 201822 Jun 2018
Conference number: 4
https://www2.mmu.ac.uk/creativear/conferences/2018-augmented-and-virtual-reality-conference/

Conference

Conference4th International AR &VR Conference 2018: The Power of AR & VR for Business
CountryUnited Kingdom
CityManchester
Period21/06/1822/06/18
Internet address

Cite this

Bonetti, F., Pantano, E., Warnaby, G., Quinn, L., & Perry, P. (2018). Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom.

Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. / Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; Quinn, Lee; Perry, Patsy.

2018. Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom.

Research output: Contribution to conferencePaper

Bonetti, F, Pantano, E, Warnaby, G, Quinn, L & Perry, P 2018, 'Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format' Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom, 21/06/18 - 22/06/18, .
Bonetti F, Pantano E, Warnaby G, Quinn L, Perry P. Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. 2018. Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom.
Bonetti, Francesca ; Pantano, Eleonora ; Warnaby, Gary ; Quinn, Lee ; Perry, Patsy. / Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format. Paper presented at 4th International AR &VR Conference 2018: The Power of AR & VR for Business, Manchester, United Kingdom.
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note = "4th International AR &VR Conference 2018: The Power of AR & VR for Business ; Conference date: 21-06-2018 Through 22-06-2018",
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