Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Francesca Bonetti; Gary Warnaby; Lee Quinn

doi:10.1007/978-3-319-64027-3_9

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Francesca Bonetti
, Gary Warnaby
, Lee Quinn

University of Manchester
Manchester Metropolitan University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective—incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance—and to frame the basis for a future research agenda.

Original language	English
Title of host publication	Augmented Reality and Virtual Reality
Subtitle of host publication	Empowering Human, Place and Business
Editors	Tim Jung, Mandy tom Dieck
Place of Publication	Switzerland
Publisher	Springer-Verlag London Ltd
Pages	119-132
Number of pages	14
ISBN (Electronic)	978-3-319-64027-3
ISBN (Print)	978-3-319-64026-6
DOIs	https://doi.org/10.1007/978-3-319-64027-3_9
Publication status	Published - 2018
Event	International AR & VR Conference: Empowering Human, Place and Business through AR & VR - Manchester Metropolitan University, Manchester, United Kingdom Duration: 23 Feb 2017 → 24 Feb 2017

Conference

Conference	International AR & VR Conference
Country/Territory	United Kingdom
City	Manchester
Period	23/02/17 → 24/02/17

Keywords

Augmented reality
Future research
Literature review
Retail
Virtual reality

Access to Document

10.1007/978-3-319-64027-3_9

1 Paper

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda
Bonetti, F., Warnaby, G. & Quinn, L., 2017.
Research output: Contribution to conference › Paper › peer-review

Cite this

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda. / Bonetti, Francesca; Warnaby, Gary; Quinn, Lee.
Augmented Reality and Virtual Reality: Empowering Human, Place and Business. ed. / Tim Jung; Mandy tom Dieck. Switzerland: Springer-Verlag London Ltd, 2018. p. 119-132.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Bonetti, F, Warnaby, G & Quinn, L 2018, Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda. in T Jung & M tom Dieck (eds), Augmented Reality and Virtual Reality: Empowering Human, Place and Business. Springer-Verlag London Ltd, Switzerland, pp. 119-132, International AR & VR Conference, Manchester, United Kingdom, 23/02/17. https://doi.org/10.1007/978-3-319-64027-3_9

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abstract = "Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective—incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance—and to frame the basis for a future research agenda.",

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AB - Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective—incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance—and to frame the basis for a future research agenda.

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KW - Future research

KW - Literature review

KW - Retail

KW - Virtual reality

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ER -

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Abstract

Conference

Keywords

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Research output

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Cite this