Athlete brand construction: A perspective based on fans’ perceptions

Ali Hasaan, Katri Kerem, Rui Biscaia, Kwame Agyemang

    Research output: Contribution to journalArticlepeer-review

    9 Citations (Scopus)
    189 Downloads (Pure)
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    • Estonian Business School

      Rui Biscaia (Supervisor)

      Oct 2014Feb 2015

      Activity: Visiting an external institutionExternal PhD Supervision