Athlete brand construction: A perspective based on fans’ perceptions

Ali Hasaan, Katri Kerem, Rui Biscaia, Kwame Agyemang

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
172 Downloads (Pure)

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  • Estonian Business School

    Rui Biscaia (Supervisor)

    Oct 2014Feb 2015

    Activity: Visiting an external institutionExternal PhD Supervision