Assessing the Impact of Social Media in Marketing Information Systems

Ana Canhoto; Sally Dibb; Lyndon Simkin; Lee Quinn; M. Analogbei

Assessing the Impact of Social Media in Marketing Information Systems

Ana Canhoto, Sally Dibb, Lyndon Simkin, Lee Quinn, M. Analogbei

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

Social media (SM) technologies have influenced the dynamics of competition and the behaviour of markets, leading firms to rethink their approaches to obtaining customer intelligence. This paper investigates how SM impact on the strategic development of the marketing information systems (MIS) that are used for market insight and competitive analysis. Qualitative data comprising 20 hours of in-depth, elite interviews with 15 senior managers from client firms, digital marketing agencies and strategy consultants, were conducted. The findings reveal several ways in which SM technologies impact on the strategic development of MIS, ranging from those related to the data and how they are manipulated, to those considered with how firms utilise SM or build on the broad behavioural changes with which it is associated.
Implications for the theory and practice of MIS are considered.

Original language	English
Title of host publication	Academy of Marketing Conference
Publication status	Published - 2014
Event	Academy of Marketing Conference 2014: Marketing dimensions: people, places and spaces - Bournemouth University, Bournemouth, United Kingdom Duration: 7 Jul 2014 → 10 Jul 2014 https://www.academyofmarketing.org/conference/conference-history/conference-2014/

Conference

Conference	Academy of Marketing Conference 2014
Abbreviated title	AOM2014
Country/Territory	United Kingdom
City	Bournemouth
Period	7/07/14 → 10/07/14
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2014/

Cite this

@inproceedings{830e986c1bd44364a84460b7e0756f4b,

title = "Assessing the Impact of Social Media in Marketing Information Systems",

abstract = "Social media (SM) technologies have influenced the dynamics of competition and the behaviour of markets, leading firms to rethink their approaches to obtaining customer intelligence. This paper investigates how SM impact on the strategic development of the marketing information systems (MIS) that are used for market insight and competitive analysis. Qualitative data comprising 20 hours of in-depth, elite interviews with 15 senior managers from client firms, digital marketing agencies and strategy consultants, were conducted. The findings reveal several ways in which SM technologies impact on the strategic development of MIS, ranging from those related to the data and how they are manipulated, to those considered with how firms utilise SM or build on the broad behavioural changes with which it is associated.Implications for the theory and practice of MIS are considered.",

author = "Ana Canhoto and Sally Dibb and Lyndon Simkin and Lee Quinn and M. Analogbei",

year = "2014",

language = "English",

booktitle = "Academy of Marketing Conference",

note = "Academy of Marketing Conference 2014 : Marketing dimensions: people, places and spaces, AOM2014 ; Conference date: 07-07-2014 Through 10-07-2014",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2014/",

}

TY - GEN

T1 - Assessing the Impact of Social Media in Marketing Information Systems

AU - Canhoto, Ana

AU - Dibb, Sally

AU - Simkin, Lyndon

AU - Quinn, Lee

AU - Analogbei, M.

PY - 2014

Y1 - 2014

N2 - Social media (SM) technologies have influenced the dynamics of competition and the behaviour of markets, leading firms to rethink their approaches to obtaining customer intelligence. This paper investigates how SM impact on the strategic development of the marketing information systems (MIS) that are used for market insight and competitive analysis. Qualitative data comprising 20 hours of in-depth, elite interviews with 15 senior managers from client firms, digital marketing agencies and strategy consultants, were conducted. The findings reveal several ways in which SM technologies impact on the strategic development of MIS, ranging from those related to the data and how they are manipulated, to those considered with how firms utilise SM or build on the broad behavioural changes with which it is associated.Implications for the theory and practice of MIS are considered.

AB - Social media (SM) technologies have influenced the dynamics of competition and the behaviour of markets, leading firms to rethink their approaches to obtaining customer intelligence. This paper investigates how SM impact on the strategic development of the marketing information systems (MIS) that are used for market insight and competitive analysis. Qualitative data comprising 20 hours of in-depth, elite interviews with 15 senior managers from client firms, digital marketing agencies and strategy consultants, were conducted. The findings reveal several ways in which SM technologies impact on the strategic development of MIS, ranging from those related to the data and how they are manipulated, to those considered with how firms utilise SM or build on the broad behavioural changes with which it is associated.Implications for the theory and practice of MIS are considered.

M3 - Conference proceeding

BT - Academy of Marketing Conference

T2 - Academy of Marketing Conference 2014

Y2 - 7 July 2014 through 10 July 2014

ER -

Assessing the Impact of Social Media in Marketing Information Systems

Abstract

Conference

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