Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study

Husni Kharouf; Harjit Sekhon; Lindsey Appleyard; Syed azal-E-Hasan

Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study

Husni Kharouf, Harjit Sekhon, Lindsey Appleyard, Syed azal-E-Hasan

School of Marketing and Management

Research output: Contribution to conference › Other › peer-review

Original language	English
Publication status	Published - Jun 2017
Event	Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study: Annual Frontiers in Service Conference Fordham - New York, United States Duration: 22 Jun 2017 → 25 Jul 2017 https://frontiers2017.com/program.html

Conference

Conference	Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study
Country/Territory	United States
City	New York
Period	22/06/17 → 25/07/17
Internet address	https://frontiers2017.com/program.html

Cite this

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title = "Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study",

author = "Husni Kharouf and Harjit Sekhon and Lindsey Appleyard and Syed azal-E-Hasan",

year = "2017",

month = jun,

language = "English",

note = "Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study : Annual Frontiers in Service Conference Fordham ; Conference date: 22-06-2017 Through 25-07-2017",

url = "https://frontiers2017.com/program.html",

}

TY - CONF

T1 - Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study

AU - Kharouf, Husni

AU - Sekhon, Harjit

AU - Appleyard, Lindsey

AU - azal-E-Hasan, Syed

PY - 2017/6

Y1 - 2017/6

M3 - Other

T2 - Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study

Y2 - 22 June 2017 through 25 July 2017

ER -