Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusPublished - Jun 2017
EventAssessing the effects of advertising and switching costs on customers' trust: A cross cultural study: Annual Frontiers in Service Conference Fordham - New York, United States
Duration: 22 Jun 201725 Jul 2017
https://frontiers2017.com/program.html

Conference

ConferenceAssessing the effects of advertising and switching costs on customers' trust: A cross cultural study
CountryUnited States
CityNew York
Period22/06/1725/07/17
Internet address

Cite this

Kharouf, H., Sekhon, H., Appleyard, L., & azal-E-Hasan, S. (2017). Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study. Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study, New York, United States.