Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusPublished - Jun 2017
EventAssessing the effects of advertising and switching costs on customers' trust: A cross cultural study: Annual Frontiers in Service Conference Fordham - New York, United States
Duration: 22 Jun 201725 Jul 2017
https://frontiers2017.com/program.html

Conference

ConferenceAssessing the effects of advertising and switching costs on customers' trust: A cross cultural study
CountryUnited States
CityNew York
Period22/06/1725/07/17
Internet address

Cite this

Kharouf, H., Sekhon, H., Appleyard, L., & azal-E-Hasan, S. (2017). Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study. Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study, New York, United States.

Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study. / Kharouf, Husni; Sekhon, Harjit; Appleyard, Lindsey; azal-E-Hasan, Syed.

2017. Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study, New York, United States.

Research output: Contribution to conferenceOther

Kharouf, H, Sekhon, H, Appleyard, L & azal-E-Hasan, S 2017, 'Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study' Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study, New York, United States, 22/06/17 - 25/07/17, .
Kharouf H, Sekhon H, Appleyard L, azal-E-Hasan S. Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study. 2017. Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study, New York, United States.
Kharouf, Husni ; Sekhon, Harjit ; Appleyard, Lindsey ; azal-E-Hasan, Syed. / Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study. Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study, New York, United States.
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note = "Assessing the effects of advertising and switching costs on customers' trust: A cross cultural study : Annual Frontiers in Service Conference Fordham ; Conference date: 22-06-2017 Through 25-07-2017",
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