Assessing the effects of advertising and switching cost on consumers’ trust:: A cross-cultural study

Assessing the effects of advertising and switching cost on consumers’ trust: A cross-cultural study

Harjit Sekhon, Husni Kharouf, Lindsey Appleyard, Syed Fazal-E-Hasan

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	Frontiers in Service Conference 2017: SERVSIG - Gabellie School of Business, New York, United States Duration: 22 Jun 2017 → 25 Jun 2017 http://www.servsig.org/wordpress/2016/07/frontiers-in-service-conference-2017-in-new-york/

Conference	Frontiers in Service Conference 2017
Country/Territory	United States
City	New York
Period	22/06/17 → 25/06/17
Internet address	http://www.servsig.org/wordpress/2016/07/frontiers-in-service-conference-2017-in-new-york/

@conference{8f46762bafe84c80b483ea1d2c8e3343,

title = "Assessing the effects of advertising and switching cost on consumers{\textquoteright} trust:: A cross-cultural study",

author = "Harjit Sekhon and Husni Kharouf and Lindsey Appleyard and Syed Fazal-E-Hasan",

year = "2017",

language = "English",

note = "Frontiers in Service Conference 2017 : SERVSIG ; Conference date: 22-06-2017 Through 25-06-2017",

url = "http://www.servsig.org/wordpress/2016/07/frontiers-in-service-conference-2017-in-new-york/",

}