Assessing the effects of advertising and switching cost on consumers’ trust: A cross-cultural study

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2017
EventFrontiers in Service Conference 2017: SERVSIG - Gabellie School of Business, New York, United States
Duration: 22 Jun 201725 Jun 2017
http://www.servsig.org/wordpress/2016/07/frontiers-in-service-conference-2017-in-new-york/

Conference

ConferenceFrontiers in Service Conference 2017
CountryUnited States
CityNew York
Period22/06/1725/06/17
Internet address

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