Assessing the effects of advertising and switching cost on consumers’ trust: A cross-cultural study

Harjit Sekhon, Husni Kharouf, Lindsey Appleyard, Syed Fazal-E-Hasan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventFrontiers in Service Conference 2017: SERVSIG - Gabellie School of Business, New York, United States
Duration: 22 Jun 201725 Jun 2017


ConferenceFrontiers in Service Conference 2017
Country/TerritoryUnited States
CityNew York
Internet address

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