|Publication status||Published - 2017|
|Event||Frontiers in Service Conference 2017: SERVSIG - Gabellie School of Business, New York, United States|
Duration: 22 Jun 2017 → 25 Jun 2017
|Conference||Frontiers in Service Conference 2017|
|Period||22/06/17 → 25/06/17|
Sekhon, H., Kharouf, H., Appleyard, L., & Fazal-E-Hasan, S. (2017). Assessing the effects of advertising and switching cost on consumers’ trust: A cross-cultural study. Paper presented at Frontiers in Service Conference 2017, New York, United States.