Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

Ming-Lang Tseng , Chun-Wei Remen Lin , Raditia Yudistira Sujanto , Ming Lim, Tat-Dat Bui

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
88 Downloads (Pure)

Abstract

Sustainable consumption has been addressed in the literature in recent years, especially in relation to changing from a traditional consumption to sustainable consumption. Reducing environmental impacts from waste generation has been the focal point of sustainable consumption. However, a large number of attributes has caused a complexity in understanding which attributes effectively enhance the consumption. In particular, sustainable consumption has been facing a negative trend due to low levels of knowledge about packaging’s environmental impact, failed communication which leads to misperception and irresponsible behavior. This study contributes to proposing a set of attributes for enhancing sustainable consumption in the Indonesian food industry, to fulfill the lack of understanding of the attribute interrelationships using qualitative information. This study proposes a set of attributes to enhance sustainable consumption with qualitative information by assessing the interrelationships among the attributes employing the Delphi method and fuzzy decision-making trial and evaluation laboratory method to provide causal and effect relationships. As a result, corporate communication, consumer perception, consumer behavior, and product packaging are major aspects for sustainable consumption enhancement. Corporate communication becomes a major driver to affect perception and behavior. This study proposes a managerial insight for the packaged food industry on improving several criteria including green marketing, green consumerism, verbal features, and importance of information.
Original languageEnglish
Article number8021
JournalSustainability
Volume13
Issue number14
DOIs
Publication statusPublished - 18 Jul 2021

Keywords

  • sustainable consumption
  • fuzzy DEMATEL
  • corporate communication
  • consumer perception
  • Consumer behavior
  • product packaging
  • Delphi method
  • Fuzzy DEMATEL
  • Sustainable consumption
  • Corporate communication
  • Consumer perception
  • Product packaging

ASJC Scopus subject areas

  • Environmental Science (miscellaneous)
  • Geography, Planning and Development
  • Energy Engineering and Power Technology
  • Management, Monitoring, Policy and Law
  • Renewable Energy, Sustainability and the Environment

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