Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

Ming-Lang Tseng , Chun-Wei Remen Lin , Raditia Yudistira Sujanto , Ming Lim, Tat-Dat Bui

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
88 Downloads (Pure)


Sustainable consumption has been addressed in the literature in recent years, especially in relation to changing from a traditional consumption to sustainable consumption. Reducing environmental impacts from waste generation has been the focal point of sustainable consumption. However, a large number of attributes has caused a complexity in understanding which attributes effectively enhance the consumption. In particular, sustainable consumption has been facing a negative trend due to low levels of knowledge about packaging’s environmental impact, failed communication which leads to misperception and irresponsible behavior. This study contributes to proposing a set of attributes for enhancing sustainable consumption in the Indonesian food industry, to fulfill the lack of understanding of the attribute interrelationships using qualitative information. This study proposes a set of attributes to enhance sustainable consumption with qualitative information by assessing the interrelationships among the attributes employing the Delphi method and fuzzy decision-making trial and evaluation laboratory method to provide causal and effect relationships. As a result, corporate communication, consumer perception, consumer behavior, and product packaging are major aspects for sustainable consumption enhancement. Corporate communication becomes a major driver to affect perception and behavior. This study proposes a managerial insight for the packaged food industry on improving several criteria including green marketing, green consumerism, verbal features, and importance of information.
Original languageEnglish
Article number8021
Issue number14
Publication statusPublished - 18 Jul 2021


  • sustainable consumption
  • fuzzy DEMATEL
  • corporate communication
  • consumer perception
  • Consumer behavior
  • product packaging
  • Delphi method
  • Fuzzy DEMATEL
  • Sustainable consumption
  • Corporate communication
  • Consumer perception
  • Product packaging

ASJC Scopus subject areas

  • Environmental Science (miscellaneous)
  • Geography, Planning and Development
  • Energy Engineering and Power Technology
  • Management, Monitoring, Policy and Law
  • Renewable Energy, Sustainability and the Environment


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