Any publicity is good publicity?: Nike's controversial campaigns and management of celebrities

Any publicity is good publicity? Nike's controversial campaigns and management of celebrities

Stephen Castle, Gaye Bebek

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	International Cases in the Business of Sport
Editors	Simon Chadwick, Dave Arthur, John Beech
Publisher	Routledge
ISBN (Electronic)	978-1-3157-5423-9
ISBN (Print)	978-1-1388-0245-2, 978-1-1388-0244-5
Publication status	Published - 20 Jan 2017

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title = "Any publicity is good publicity?: Nike's controversial campaigns and management of celebrities",

author = "Stephen Castle and Gaye Bebek",

year = "2017",

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day = "20",

language = "English",

isbn = "978-1-1388-0245-2",

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booktitle = "International Cases in the Business of Sport",

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