Any publicity is good publicity? Nike's controversial campaigns and management of celebrities

Stephen Castle, Gaye Bebek

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Cases in the Business of Sport
EditorsSimon Chadwick, Dave Arthur, John Beech
PublisherRoutledge
ISBN (Electronic)978-1-3157-5423-9
ISBN (Print)978-1-1388-0245-2, 978-1-1388-0244-5
Publication statusPublished - 20 Jan 2017

Cite this

Castle, S., & Bebek, G. (2017). Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In S. Chadwick, D. Arthur, & J. Beech (Eds.), International Cases in the Business of Sport Routledge.

Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. / Castle, Stephen; Bebek, Gaye.

International Cases in the Business of Sport. ed. / Simon Chadwick; Dave Arthur; John Beech. Routledge, 2017.

Research output: Chapter in Book/Report/Conference proceedingChapter

Castle, S & Bebek, G 2017, Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. in S Chadwick, D Arthur & J Beech (eds), International Cases in the Business of Sport. Routledge.
Castle S, Bebek G. Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In Chadwick S, Arthur D, Beech J, editors, International Cases in the Business of Sport. Routledge. 2017
Castle, Stephen ; Bebek, Gaye. / Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. International Cases in the Business of Sport. editor / Simon Chadwick ; Dave Arthur ; John Beech. Routledge, 2017.
@inbook{5615932e79d5427cadda63dd07c5660f,
title = "Any publicity is good publicity?: Nike's controversial campaigns and management of celebrities",
author = "Stephen Castle and Gaye Bebek",
year = "2017",
month = "1",
day = "20",
language = "English",
isbn = "978-1-1388-0245-2",
editor = "Simon Chadwick and Dave Arthur and John Beech",
booktitle = "International Cases in the Business of Sport",
publisher = "Routledge",
address = "United Kingdom",

}

TY - CHAP

T1 - Any publicity is good publicity?

T2 - Nike's controversial campaigns and management of celebrities

AU - Castle, Stephen

AU - Bebek, Gaye

PY - 2017/1/20

Y1 - 2017/1/20

M3 - Chapter

SN - 978-1-1388-0245-2

SN - 978-1-1388-0244-5

BT - International Cases in the Business of Sport

A2 - Chadwick, Simon

A2 - Arthur, Dave

A2 - Beech, John

PB - Routledge

ER -