Any publicity is good publicity? Nike's controversial campaigns and management of celebrities

Stephen Castle, Gaye Bebek

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Cases in the Business of Sport
EditorsSimon Chadwick, Dave Arthur, John Beech
PublisherRoutledge
ISBN (Electronic)978-1-3157-5423-9
ISBN (Print)978-1-1388-0245-2, 978-1-1388-0244-5
Publication statusPublished - 20 Jan 2017

Cite this

Castle, S., & Bebek, G. (2017). Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In S. Chadwick, D. Arthur, & J. Beech (Eds.), International Cases in the Business of Sport Routledge.