An overview and analysis of sports mega-events as part of state soft power strategies

Jonathan Grix; Tom Bason; Louis Grix; Joonoh Brian Jeong

An overview and analysis of sports mega-events as part of state soft power strategies

Jonathan Grix, Tom Bason, Louis Grix, Joonoh Brian Jeong

Research Centre for Business in Society

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Research Handbook on Major Sporting Events
Editors	Harry Arne Solberg, Rasmus K. Storm, Kamilla Swart
Publisher	Edward Elgar Publishing Ltd.
Pages	449-460
Number of pages	12
ISBN (Electronic)	9781800885653
ISBN (Print)	9781800885646
Publication status	Published - 28 Jan 2024

ASJC Scopus subject areas

Social Sciences(all)
Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

Cite this

An overview and analysis of sports mega-events as part of state soft power strategies. / Grix, Jonathan; Bason, Tom; Grix, Louis et al.
Research Handbook on Major Sporting Events. ed. / Harry Arne Solberg; Rasmus K. Storm; Kamilla Swart. Edward Elgar Publishing Ltd., 2024. p. 449-460.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - Jeong, Joonoh Brian

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A2 - Swart, Kamilla

PB - Edward Elgar Publishing Ltd.

ER -

An overview and analysis of sports mega-events as part of state soft power strategies

ASJC Scopus subject areas

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Cite this