With a specific focus on the conference segment of the MICE industry, this study extends the growing body of knowledge by testing a modified version of approach adapted from Severt et al. (2007) to a new classification of conference type (international and academic). A structured questionnaire was used to collect data from 497 international conference attendees. The results of the multiple regression analysis showed that performance and satisfaction, respectively, have a direct positive significant relationship on post-participation intentions of international conference attendees. The mediating effect of satisfaction is also supported. The results of this study can be considered as an important tool for conference organizers, universities and associations to attract future international academic attendees and improve the overall quality of their academic events.
|Number of pages||15|
|Journal||TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism|
|Publication status||Published - 2016|
- Event Marketing
- Conference attendees