An Appraisal of Internet Business Models as a Research Paradigm

This paper attempts to provide a multidimensional view of the existing research in the area of Business Model for Internet companies (E Business Models). The paper highlights the emerging themes prevalent among researchers in the area of E Business Model research. The paper proposes a grouping framework to promote structure to the reviewed literature. The review presents that research in the domain of E Business Model exists in silos. There are gaps across the research themes that can be a subject of detailed investigation. There is a strong need to synergize the findings across different research themes. The paper presents the need for a holistic and a synthesis based approach in the knowledge assimilation mechanism.