Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 50-64 |
| Number of pages | 15 |
| Journal | Journal of Travel & Tourism Research |
| Volume | 11 |
| Issue number | 1 |
| Publication status | Published - 2011 |
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Keywords
- Event Marketing
- Conference attendees
- Motivational factors
- International conferences
- Attendees
- Singapore
Cite this
An Analysis of Conference Attendee Motivations: Case of International Conference Attendees in Singapore. / Malek, Anahita; Mohamed, Badaruddin ; H Ekiz, Erdogan.
In: Journal of Travel & Tourism Research, Vol. 11, No. 1, 2011, p. 50-64.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - An Analysis of Conference Attendee Motivations: Case of International Conference Attendees in Singapore
AU - Malek, Anahita
AU - Mohamed, Badaruddin
AU - H Ekiz, Erdogan
PY - 2011
Y1 - 2011
N2 - This research intends to capture the underlying motivations for the decision of conference attendees to participate in an international conference. This study also aims to investigate if motivational differences exist among attendees with different gender, age, and nationality. Data were collected through a survey, target specific information about the motivational attitudes of conference attendees. The findings revealed that there are four dimensions of conference motivations: professional and prestige, pleasure seeking, destination factors, and conference factors. The results also showed that the relationship between demographic characteristics and the motivational attitudes are statistically not significant.
AB - This research intends to capture the underlying motivations for the decision of conference attendees to participate in an international conference. This study also aims to investigate if motivational differences exist among attendees with different gender, age, and nationality. Data were collected through a survey, target specific information about the motivational attitudes of conference attendees. The findings revealed that there are four dimensions of conference motivations: professional and prestige, pleasure seeking, destination factors, and conference factors. The results also showed that the relationship between demographic characteristics and the motivational attitudes are statistically not significant.
KW - Event Marketing
KW - Conference attendees
KW - Motivational factors
KW - International conferences
KW - Attendees
KW - Singapore
UR - http://www.site.adu.edu.tr/jttr/default.asp?idx=323338
M3 - Article
VL - 11
SP - 50
EP - 64
JO - Journal of Travel & Tourism Research
JF - Journal of Travel & Tourism Research
SN - 1302-8545
IS - 1
ER -