An Analysis of Conference Attendee Motivations: Case of International Conference Attendees in Singapore

Anahita Malek, Badaruddin Mohamed, Erdogan H Ekiz

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This research intends to capture the underlying motivations for the decision of conference attendees to participate in an international conference. This study also aims to investigate if motivational differences exist among attendees with different gender, age, and nationality. Data were collected through a survey, target specific information about the motivational attitudes of conference attendees. The findings revealed that there are four dimensions of conference motivations: professional and prestige, pleasure seeking, destination factors, and conference factors. The results also showed that the relationship between demographic characteristics and the motivational attitudes are statistically not significant.
    Original languageEnglish
    Pages (from-to)50-64
    Number of pages15
    JournalJournal of Travel & Tourism Research
    Volume11
    Issue number1
    Publication statusPublished - 2011

    Keywords

    • Event Marketing
    • Conference attendees
    • Motivational factors
    • International conferences
    • Attendees
    • Singapore

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