An Analysis of Conference Attendee Motivations: Case of International Conference Attendees in Singapore

Anahita Malek, Badaruddin Mohamed, Erdogan H Ekiz

Research output: Contribution to journalArticle

Abstract

This research intends to capture the underlying motivations for the decision of conference attendees to participate in an international conference. This study also aims to investigate if motivational differences exist among attendees with different gender, age, and nationality. Data were collected through a survey, target specific information about the motivational attitudes of conference attendees. The findings revealed that there are four dimensions of conference motivations: professional and prestige, pleasure seeking, destination factors, and conference factors. The results also showed that the relationship between demographic characteristics and the motivational attitudes are statistically not significant.
Original languageEnglish
Pages (from-to)50-64
Number of pages15
JournalJournal of Travel & Tourism Research
Volume11
Issue number1
Publication statusPublished - 2011

Keywords

  • Event Marketing
  • Conference attendees
  • Motivational factors
  • International conferences
  • Attendees
  • Singapore

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