|Journal||MIT Sloan Management Review|
|Publication status||Published - 22 Jan 2010|
Bibliographical noteThe full text of this item is available free from the link given.
See also http://sloanreview.mit.edu/executive-adviser/2010-1/5212/ambushed/
MIT Sloan Management Review collaborated with The Wall Street Journal on a special report series on management theory and business strategy. The Executive Adviser (which this paper is part of) ran in The Journal Report section from March 2007 through August 2010.
- ambush marketing