Ambushed!

Simon Chadwick, N. Burton

    Research output: Contribution to journalArticle

    Original languageEnglish
    JournalMIT Sloan Management Review
    VolumeWinter
    Publication statusPublished - 22 Jan 2010

    Bibliographical note

    The full text of this item is available free from the link given.
    See also http://sloanreview.mit.edu/executive-adviser/2010-1/5212/ambushed/
    MIT Sloan Management Review collaborated with The Wall Street Journal on a special report series on management theory and business strategy. The Executive Adviser (which this paper is part of) ran in The Journal Report section from March 2007 through August 2010.

    Keywords

    • ambush marketing
    • sports
    • sponsorship

    Cite this

    Chadwick, S., & Burton, N. (2010). Ambushed! MIT Sloan Management Review, Winter.