Ambushed!

Simon Chadwick; N. Burton

Ambushed!

Simon Chadwick, N. Burton

Research output: Contribution to journal › Article

Original language	English
Journal	MIT Sloan Management Review
Volume	Winter
Publication status	Published - 22 Jan 2010

Bibliographical note

The full text of this item is available free from the link given.
See also http://sloanreview.mit.edu/executive-adviser/2010-1/5212/ambushed/
MIT Sloan Management Review collaborated with The Wall Street Journal on a special report series on management theory and business strategy. The Executive Adviser (which this paper is part of) ran in The Journal Report section from March 2007 through August 2010.

Keywords

ambush marketing
sports
sponsorship

Access to Document

http://online.wsj.com/article/SB10001424052970204731804574391102699362862.html

Cite this

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title = "Ambushed!",

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author = "Simon Chadwick and N. Burton",

note = "The full text of this item is available free from the link given. See also http://sloanreview.mit.edu/executive-adviser/2010-1/5212/ambushed/ MIT Sloan Management Review collaborated with The Wall Street Journal on a special report series on management theory and business strategy. The Executive Adviser (which this paper is part of) ran in The Journal Report section from March 2007 through August 2010.",

year = "2010",

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AU - Burton, N.

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PY - 2010/1/22

Y1 - 2010/1/22

KW - ambush marketing

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KW - sponsorship

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VL - Winter

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JF - MIT Sloan Management Review

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