Abstract
This paper aims to develop an understanding of trust in cross border trade networks dominating West African markets. To date most of the literature on trust and network relationships reveal a paucity of studies about West African traders. This paper attempts to address this gap by examining a range of relationships that have evolved as a result of weak formal institutions. Within the remit of this paper, we make an attempt to establish the role of trust in overcoming barriers to the survival of small
businesses in West Africa. As this is a development paper, the organisation of this paper is three fold: firstly we commence by examining the topicality of trust from relevant literature. (2) we attempt to bring these conceptualisations to bear by examining the various complex economic and social
relationships that shape cross border trade.(3) our discourse will be elucidated with the case of twelve traders operating between Nigeria, Ghana, Benin and Bukina Faso.
businesses in West Africa. As this is a development paper, the organisation of this paper is three fold: firstly we commence by examining the topicality of trust from relevant literature. (2) we attempt to bring these conceptualisations to bear by examining the various complex economic and social
relationships that shape cross border trade.(3) our discourse will be elucidated with the case of twelve traders operating between Nigeria, Ghana, Benin and Bukina Faso.
Original language | English |
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Pages | 1-9 |
Number of pages | 9 |
Publication status | Published - 2018 |
Event | British Academy of Management: Driving Productivity in Uncertain and Challenging Times - Bristol Business School, University of the West of England, Bristol, United Kingdom Duration: 4 Sep 2018 → 6 Sep 2018 Conference number: 32 https://www.bam.ac.uk/civicrm/event/info?id=3337 https://www.bam.ac.uk/civicrm/event/info?id=3337#:~:text=BAM2018%20Conference%201%20About%20the%20BAM%20Conference |
Conference
Conference | British Academy of Management |
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Abbreviated title | BAM |
Country | United Kingdom |
City | Bristol |
Period | 4/09/18 → 6/09/18 |
Internet address |
Keywords
- trust
- networks
- africa
- SMEs