All we need is trust: Trust in West African cross border networks

Kingsley Omeihe, Veronica Gustafsson, Isaac Oduro Amoako, Mohammad Khan

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This paper aims to develop an understanding of trust in cross border trade networks dominating West African markets. To date most of the literature on trust and network relationships reveal a paucity of studies about West African traders. This paper attempts to address this gap by examining a range of relationships that have evolved as a result of weak formal institutions. Within the remit of this paper, we make an attempt to establish the role of trust in overcoming barriers to the survival of small
businesses in West Africa. As this is a development paper, the organisation of this paper is three fold: firstly we commence by examining the topicality of trust from relevant literature. (2) we attempt to bring these conceptualisations to bear by examining the various complex economic and social
relationships that shape cross border trade.(3) our discourse will be elucidated with the case of twelve traders operating between Nigeria, Ghana, Benin and Bukina Faso.
Original languageEnglish
Number of pages9
Publication statusPublished - 2018
EventBritish Academy of Management: Driving Productivity in Uncertain and Challenging Times - Bristol Business School, University of the West of England, Bristol, United Kingdom
Duration: 4 Sept 20186 Sept 2018
Conference number: 32


ConferenceBritish Academy of Management
Abbreviated titleBAM
Country/TerritoryUnited Kingdom
Internet address


  • trust
  • networks
  • africa
  • SMEs


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