Agency or Self-Run: the Effect of Consumer Green Education on Recyclers’ Distribution Channel Choice under Platform Economy

Ling Zhong; Jiajia Nie; Ming Lim; Senmao Xia

doi:10.1080/13675567.2021.1926949

Agency or Self-Run: the Effect of Consumer Green Education on Recyclers’ Distribution Channel Choice under Platform Economy

Ling Zhong
, Jiajia Nie
, Ming Lim
, Senmao Xia

Southwest Jiaotong University

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

274 Downloads (Pure)

Abstract

Consumer green education has significantly affected the green supply chain and recyclers have started to distribute remanufactured products via online platforms. Through a two-period game model, this study examines the effects of consumer green education on the recycler’s channel choice. The recyclers sell remanufactured products through either the E-retailer’s platform (Agency channel), or their own online platform (Self-Run channel). Surprisingly, our research indicates that a new product seller (E-retailer) can benefit from the remanufactured goods’ cannibalisation in the Agency channel, provided the consumer green education is under-developed. This finding challenges the traditional opinion that the cannibalisation causes loss of profit for new-product sellers. Besides, as the consumer green education effect increases, the recycler prefers the Self-Run channel even with high operational costs. This study provides new insights into the recyclers’ channel choice by considering the consumer green effect, thereby extending the research on the remanufactured products’ distribution channel strategy.

Original language	English
Pages (from-to)	814-836
Number of pages	23
Journal	International Journal of Logistics Research and Applications
Volume	25
Issue number	4-5
Early online date	17 May 2021
DOIs	https://doi.org/10.1080/13675567.2021.1926949 https://doi.org/10.1080/13675567.2021.1926949
Publication status	Published - 2022

Bibliographical note

This is an Accepted Manuscript version of the following article, accepted for publication in International Journal of Logistics Research and Applications, Zhong, L, Nie, J, Lim, M & Xia, S 2021, 'Agency or Self-Run: the Effect of Consumer Green Education on Recyclers’ Distribution Channel Choice under Platform Economy', International Journal of Logistics Research and Applications, vol. 25, no. 4-5, pp. 814-836

It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

Keywords

Green supply chain
Self-Run channel
agency channel
consumer green education
game theory
platform economy

ASJC Scopus subject areas

Management Information Systems
Control and Systems Engineering
Business and International Management
Information Systems
Computer Science Applications
Strategy and Management
Management Science and Operations Research
Management of Technology and Innovation

Access to Document

Post-PrintAccepted author manuscript, 1.59 MBLicence: CC BY

Cite this

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title = "Agency or Self-Run: the Effect of Consumer Green Education on Recyclers{\textquoteright} Distribution Channel Choice under Platform Economy",

abstract = "Consumer green education has significantly affected the green supply chain and recyclers have started to distribute remanufactured products via online platforms. Through a two-period game model, this study examines the effects of consumer green education on the recycler{\textquoteright}s channel choice. The recyclers sell remanufactured products through either the E-retailer{\textquoteright}s platform (Agency channel), or their own online platform (Self-Run channel). Surprisingly, our research indicates that a new product seller (E-retailer) can benefit from the remanufactured goods{\textquoteright} cannibalisation in the Agency channel, provided the consumer green education is under-developed. This finding challenges the traditional opinion that the cannibalisation causes loss of profit for new-product sellers. Besides, as the consumer green education effect increases, the recycler prefers the Self-Run channel even with high operational costs. This study provides new insights into the recyclers{\textquoteright} channel choice by considering the consumer green effect, thereby extending the research on the remanufactured products{\textquoteright} distribution channel strategy.",

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author = "Ling Zhong and Jiajia Nie and Ming Lim and Senmao Xia",

note = "This is an Accepted Manuscript version of the following article, accepted for publication in International Journal of Logistics Research and Applications, Zhong, L, Nie, J, Lim, M \& Xia, S 2021, 'Agency or Self-Run: the Effect of Consumer Green Education on Recyclers{\textquoteright} Distribution Channel Choice under Platform Economy', International Journal of Logistics Research and Applications, vol. 25, no. 4-5, pp. 814-836 It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited. ",

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PY - 2022

Y1 - 2022

N2 - Consumer green education has significantly affected the green supply chain and recyclers have started to distribute remanufactured products via online platforms. Through a two-period game model, this study examines the effects of consumer green education on the recycler’s channel choice. The recyclers sell remanufactured products through either the E-retailer’s platform (Agency channel), or their own online platform (Self-Run channel). Surprisingly, our research indicates that a new product seller (E-retailer) can benefit from the remanufactured goods’ cannibalisation in the Agency channel, provided the consumer green education is under-developed. This finding challenges the traditional opinion that the cannibalisation causes loss of profit for new-product sellers. Besides, as the consumer green education effect increases, the recycler prefers the Self-Run channel even with high operational costs. This study provides new insights into the recyclers’ channel choice by considering the consumer green effect, thereby extending the research on the remanufactured products’ distribution channel strategy.

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Agency or Self-Run: the Effect of Consumer Green Education on Recyclers’ Distribution Channel Choice under Platform Economy

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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