Abstract
Consumer green education has significantly affected the green supply chain and recyclers have started to distribute remanufactured products via online platforms. Through a two-period game model, this study examines the effects of consumer green education on the recycler’s channel choice. The recyclers sell remanufactured products through either the E-retailer’s platform (Agency channel), or their own online platform (Self-Run channel). Surprisingly, our research indicates that a new product seller (E-retailer) can benefit from the remanufactured goods’ cannibalisation in the Agency channel, provided the consumer green education is under-developed. This finding challenges the traditional opinion that the cannibalisation causes loss of profit for new-product sellers. Besides, as the consumer green education effect increases, the recycler prefers the Self-Run channel even with high operational costs. This study provides new insights into the recyclers’ channel choice by considering the consumer green effect, thereby extending the research on the remanufactured products’ distribution channel strategy.
| Original language | English |
|---|---|
| Pages (from-to) | 814-836 |
| Number of pages | 23 |
| Journal | International Journal of Logistics Research and Applications |
| Volume | 25 |
| Issue number | 4-5 |
| Early online date | 17 May 2021 |
| DOIs | |
| Publication status | Published - 2022 |
Bibliographical note
This is an Accepted Manuscript version of the following article, accepted for publication in International Journal of Logistics Research and Applications, Zhong, L, Nie, J, Lim, M & Xia, S 2021, 'Agency or Self-Run: the Effect of Consumer Green Education on Recyclers’ Distribution Channel Choice under Platform Economy', International Journal of Logistics Research and Applications, vol. 25, no. 4-5, pp. 814-836It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords
- Green supply chain
- Self-Run channel
- agency channel
- consumer green education
- game theory
- platform economy
ASJC Scopus subject areas
- Management Information Systems
- Control and Systems Engineering
- Business and International Management
- Information Systems
- Computer Science Applications
- Strategy and Management
- Management Science and Operations Research
- Management of Technology and Innovation