Research output per year
Research output per year
Search results
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2021
Principles of Marketing: An Islamic Perspective
Haque, A., Hashim, N. & Shafiq, A., 2021, INTHOUGHT. 17 p.Research output: Book/Report › Book
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2019
Towards Devising Islamic Advertising Theory
Abdullah, K., Haque, A., Ahmed, F. & Shafiq, A., 19 May 2019, Contemporary Management and Science Issues in the Halal Industry. Springer, Singapore, p. 121-137 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2018
A collection of Islamic advertising principles: revisited and detailed
Shafiq, A., 23 Oct 2018, In: International Journal of Islamic Marketing and Branding. 3, 3, p. 209-222 14 p.Research output: Contribution to journal › Article › peer-review
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Non-Muslims' Beliefs About Islmic Advertising: Another Exploratory Study in Malaysia
Shafiq, A., 2018, Proceedings Of The 9th International Management and Accounting Conference. Ayob, A. H. & Basnan, N. (eds.). FAKULTI EKONOMI DAN PENGURUSAN UKM, p. 17-37 21 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
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2017
Beliefs about Islamic advertising: an exploratory study in Malaysia
Shafiq, A., Haque, A., Abdullah, K. & Jan, M. T., 11 Sept 2017, In: Journal of Islamic Marketing. 8, 3, p. 409-429 21 p.Research output: Contribution to journal › Article › peer-review
28 Citations (Scopus) -
2016
A Collection of Islamic Advertising Principles
Shafiq, A., Haque, A. & Abdullah, K., 28 Sept 2016, 8th International Management and Accounting Conference .Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review