Research output per year
Research output per year
| Original language | English |
|---|---|
| Title of host publication | Islamic Advertising |
| Subtitle of host publication | The Malaysian Perspective |
| Editors | Aida Mokhtar, AKM Ahasanul Haque |
| Place of Publication | Malaysia |
| Publisher | INTHOUGHT |
| Chapter | 6 |
| Pages | 159-191 |
| Number of pages | 33 |
| ISBN (Electronic) | 9789674455199 |
| Publication status | Published - Feb 2024 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Keywords
- Advertising ethics
- Islamic advertising
- Advertising regulations in Malaysia
- Islamic ethical system
-
Principles of Marketing: An Islamic Perspective
Haque, A., Hashim, N. & Shafiq, A., 2021, INTHOUGHT. 17 p.Research output: Book/Report › Book
-
Towards Devising Islamic Advertising Theory
Abdullah, K., Haque, A., Ahmed, F. & Shafiq, A., 19 May 2019, Contemporary Management and Science Issues in the Halal Industry. Springer, Singapore, p. 121-137 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
A collection of Islamic advertising principles: revisited and detailed
Shafiq, A., 23 Oct 2018, In: International Journal of Islamic Marketing and Branding. 3, 3, p. 209-222 14 p.Research output: Contribution to journal › Article › peer-review
Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS