Research output per year
Research output per year
| Original language | English |
|---|---|
| Title of host publication | Islamic Advertising |
| Subtitle of host publication | The Malaysian Perspective |
| Editors | Aida Mokhtar, AKM Ahasanul Haque |
| Place of Publication | Malaysia |
| Publisher | INTHOUGHT |
| Chapter | 6 |
| Pages | 159-191 |
| Number of pages | 33 |
| ISBN (Electronic) | 9789674455199 |
| Publication status | Published - Feb 2024 |
Keywords
- Advertising ethics
- Islamic advertising
- Advertising regulations in Malaysia
- Islamic ethical system
Other files and links
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Principles of Marketing: An Islamic Perspective
Haque, A., Hashim, N. & Shafiq, A., 2021, INTHOUGHT. 17 p.Research output: Book/Report › Book
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Towards Devising Islamic Advertising Theory
Abdullah, K., Haque, A., Ahmed, F. & Shafiq, A., 19 May 2019, Contemporary Management and Science Issues in the Halal Industry. Springer, Singapore, p. 121-137 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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A collection of Islamic advertising principles: revisited and detailed
Shafiq, A., 23 Oct 2018, In: International Journal of Islamic Marketing and Branding. 3, 3, p. 209-222 14 p.Research output: Contribution to journal › Article › peer-review