Advertising in an ageing society

Marylyn Carrigan, Isabelle Szmigin

Research output: Contribution to journalArticle

46 Citations (Scopus)

Abstract

Age discrimination is one of the last forms of discrimination yet to be tackled by legislation. Despite the call of the United Nations for older people to be treated fairly, regardless of age, many industries still overtly discriminate against them. The advertising industry is a particular offender, either ignoring older people altogether or presenting them in caricatures or negative stereotypes. The authors suggest that regulation or legislation may be required, to raise awareness of the issues surrounding age discrimination and to persuade advertisers to present images of older people which are more relevant and acceptable in today's society.

Original languageEnglish
Pages (from-to)217-233
Number of pages17
JournalAgeing and Society
Volume20
Issue number2
DOIs
Publication statusPublished - 2000
Externally publishedYes

Fingerprint

Ageism
Legislation
Industry
Caricatures
discrimination
United Nations
legislation
advertising industry
stereotype
offender
UNO
regulation
industry
present
Society
Discrimination
Older People

Keywords

  • Advertising
  • Ageism
  • Marketing
  • Social responsibility

ASJC Scopus subject areas

  • Ageing
  • Geriatrics and Gerontology
  • Public Health, Environmental and Occupational Health

Cite this

Advertising in an ageing society. / Carrigan, Marylyn; Szmigin, Isabelle.

In: Ageing and Society, Vol. 20, No. 2, 2000, p. 217-233.

Research output: Contribution to journalArticle

Carrigan, M & Szmigin, I 2000, 'Advertising in an ageing society' Ageing and Society, vol. 20, no. 2, pp. 217-233. https://doi.org/10.1017/S0144686X99007709
Carrigan, Marylyn ; Szmigin, Isabelle. / Advertising in an ageing society. In: Ageing and Society. 2000 ; Vol. 20, No. 2. pp. 217-233.
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