Advances in the management of sport sponsorship: fact or fiction? Evidence from Engliah professional soccer.

Simon. Chadwick, D. Thwaites

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)39-60
JournalJournal of General Management
Volume30
Issue number1
Publication statusPublished - 2004

Bibliographical note

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Keywords

  • professional football
  • sponsorship management techniques

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