Advances in the management of sport sponsorship: fact or fiction? Evidence from Engliah professional soccer.

Simon. Chadwick, D. Thwaites

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)39-60
    JournalJournal of General Management
    Issue number1
    Publication statusPublished - 2004

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    • professional football
    • sponsorship management techniques

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