Advances in the management of sport sponsorship: fact or fiction? Evidence from Engliah professional soccer.

Simon. Chadwick, D. Thwaites

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)39-60
JournalJournal of General Management
Volume30
Issue number1
Publication statusPublished - 2004

Bibliographical note

The full text of this article is not available from this repository.

Keywords

  • professional football
  • sponsorship management techniques

Cite this

Advances in the management of sport sponsorship: fact or fiction? Evidence from Engliah professional soccer. / Chadwick, Simon.; Thwaites, D.

In: Journal of General Management, Vol. 30, No. 1, 2004, p. 39-60.

Research output: Contribution to journalArticle

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journal = "Journal of General Management",
issn = "0306-3070",
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KW - professional football

KW - sponsorship management techniques

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JO - Journal of General Management

JF - Journal of General Management

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