Adapting emerging digital communication technologies for resilience: evidence from Nigerian SMEs

Folajimi Ashiru, Franklin Nakpodia, Jacqueline J You

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
62 Downloads (Pure)


Drawing on the Diffusion of Innovation Theory, this study explores how emerging digital communication technologies (EDCT) affected SMEs' resilience during the COVID-19 pandemic. We employed an inductive and qualitative approach to investigate 42 SME operators in a weak institutional developing country-Nigeria. Our findings show that EDCT played a critical role in activating SMEs' resilience during the crisis through four drivers: facilitating connections and bonding with staff, clients, and suppliers; enabling collaborations; activating process diversification; and enhancing supply chain flexibility. Furthermore, we highlight the distinct ability of Nigerian SMEs to buffer themselves against misinformation arising from the use of EDCT. This study sheds light on an EDCT Diffusion Model for resilience. [Abstract copyright: © The Author(s) 2022.]
Original languageEnglish
Pages (from-to)795-823
Number of pages29
JournalAnnals of Operations Research
Issue number2
Early online date23 Nov 2022
Publication statusPublished - Aug 2023

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  • Emerging digital communication technologies
  • COVID-19
  • Disruptions
  • Nigeria
  • Diffusion of innovation
  • Weak institutional environment


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