A user based perspective on limits to the adoption of new technology

Francesco Schiavone, Jason MacVaugh

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


This theoretical paper investigates limits to adoption that new technologies are more likely to find from users of notionally out-of-date technologies. An interpretive framework is posited explaining that older technologies may continue to be used when: features of the old technology have superior complementarity or benefit from technological complexity; their community of users hold negative stereotypes of newer technology or the new technology has not created a strong enough contagion effect; expertise in the existing technology does not help use the new technology or use of the new technology requires high switching costs.
Original languageEnglish
Pages (from-to)99-114
Number of pages16
JournalInternational Journal of Technoentrepreneurship
Issue number2
Publication statusPublished - 2009


  • knowledge
  • innovation
  • community of users,
  • non-use
  • consumer expertise
  • new technology adoption
  • technological complexity
  • contagion effect


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