Abstract
This theoretical paper investigates limits to adoption that new technologies are more likely to find from users of notionally out-of-date technologies. An interpretive framework is posited explaining that older technologies may continue to be used when: features of the old technology have superior complementarity or benefit from technological complexity; their community of users hold negative stereotypes of newer technology or the new technology has not created a strong enough contagion effect; expertise in the existing technology does not help use the new technology or use of the new technology requires high switching costs.
Original language | English |
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Pages (from-to) | 99-114 |
Number of pages | 16 |
Journal | International Journal of Technoentrepreneurship |
Volume | 2 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2009 |
Keywords
- knowledge
- innovation
- community of users,
- non-use
- consumer expertise
- new technology adoption
- technological complexity
- contagion effect