A Trend Analysis of Private Label Research Between 2000 and 2012

Sebastian Molinillo, Georgina Whyatt, Yuksel Ekinci, Nicoletta Occhiocupo

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNational Brands & Private Labels in Retailing
Editors Gázquez-Abad, Martínez-López, , Esteban-Millat, Mondéjar-Jiménez
PublisherSpringer
Pages171-178
Number of pages8
Edition1
ISBN (Electronic)978-3-319-07194-7
DOIs
Publication statusPublished - 2014
Externally publishedYes

Keywords

  • private label
  • private brand
  • store brand
  • own brand
  • retail brand
  • review

Cite this

Molinillo, S., Whyatt, G., Ekinci, Y., & Occhiocupo, N. (2014). A Trend Analysis of Private Label Research Between 2000 and 2012. In Gázquez-Abad, Martínez-López, , Esteban-Millat, & Mondéjar-Jiménez (Eds.), National Brands & Private Labels in Retailing (1 ed., pp. 171-178). Springer. https://doi.org/10.1007/978-3-319-07194-7

A Trend Analysis of Private Label Research Between 2000 and 2012. / Molinillo, Sebastian; Whyatt, Georgina; Ekinci, Yuksel; Occhiocupo, Nicoletta.

National Brands & Private Labels in Retailing. ed. / Gázquez-Abad; Martínez-López, ; Esteban-Millat; Mondéjar-Jiménez. 1. ed. Springer, 2014. p. 171-178.

Research output: Chapter in Book/Report/Conference proceedingChapter

Molinillo, S, Whyatt, G, Ekinci, Y & Occhiocupo, N 2014, A Trend Analysis of Private Label Research Between 2000 and 2012. in Gázquez-Abad, Martínez-López, , Esteban-Millat & Mondéjar-Jiménez (eds), National Brands & Private Labels in Retailing. 1 edn, Springer, pp. 171-178. https://doi.org/10.1007/978-3-319-07194-7
Molinillo S, Whyatt G, Ekinci Y, Occhiocupo N. A Trend Analysis of Private Label Research Between 2000 and 2012. In Gázquez-Abad, Martínez-López, , Esteban-Millat, Mondéjar-Jiménez, editors, National Brands & Private Labels in Retailing. 1 ed. Springer. 2014. p. 171-178 https://doi.org/10.1007/978-3-319-07194-7
Molinillo, Sebastian ; Whyatt, Georgina ; Ekinci, Yuksel ; Occhiocupo, Nicoletta. / A Trend Analysis of Private Label Research Between 2000 and 2012. National Brands & Private Labels in Retailing. editor / Gázquez-Abad ; Martínez-López, ; Esteban-Millat ; Mondéjar-Jiménez. 1. ed. Springer, 2014. pp. 171-178
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