A Trend Analysis of Private Label Research Between 2000 and 2012

Sebastian Molinillo, Georgina Whyatt, Yuksel Ekinci, Nicoletta Occhiocupo

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNational Brands & Private Labels in Retailing
Editors Gázquez-Abad, Martínez-López, , Esteban-Millat, Mondéjar-Jiménez
PublisherSpringer
Pages171-178
Number of pages8
Edition1
ISBN (Electronic)978-3-319-07194-7
DOIs
Publication statusPublished - 2014
Externally publishedYes

Keywords

  • private label
  • private brand
  • store brand
  • own brand
  • retail brand
  • review

Cite this

Molinillo, S., Whyatt, G., Ekinci, Y., & Occhiocupo, N. (2014). A Trend Analysis of Private Label Research Between 2000 and 2012. In Gázquez-Abad, Martínez-López, , Esteban-Millat, & Mondéjar-Jiménez (Eds.), National Brands & Private Labels in Retailing (1 ed., pp. 171-178). Springer. https://doi.org/10.1007/978-3-319-07194-7