A Trend Analysis of Private Label Research Between 2000 and 2012

Sebastian Molinillo, Georgina Whyatt, Yuksel Ekinci, Nicoletta Occhiocupo

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationNational Brands & Private Labels in Retailing
Editors Gázquez-Abad, Martínez-López, , Esteban-Millat, Mondéjar-Jiménez
PublisherSpringer
Pages171-178
Number of pages8
Edition1
ISBN (Electronic)978-3-319-07194-7
DOIs
Publication statusPublished - 2014
Externally publishedYes

Keywords

  • private label
  • private brand
  • store brand
  • own brand
  • retail brand
  • review

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