A Trend Analysis of Private Label Research Between 2000 and 2012

Sebastian Molinillo; Georgina Whyatt; Yuksel Ekinci; Nicoletta Occhiocupo

doi:10.1007/978-3-319-07194-7

A Trend Analysis of Private Label Research Between 2000 and 2012

Sebastian Molinillo, Georgina Whyatt, Yuksel Ekinci, Nicoletta Occhiocupo

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	National Brands & Private Labels in Retailing
Editors	Gázquez-Abad, Martínez-López, , Esteban-Millat, Mondéjar-Jiménez
Publisher	Springer
Pages	171-178
Number of pages	8
Edition	1
ISBN (Electronic)	978-3-319-07194-7
DOIs	https://doi.org/10.1007/978-3-319-07194-7
Publication status	Published - 2014
Externally published	Yes

Keywords

private label
private brand
store brand
own brand
retail brand
review

Access to Document

10.1007/978-3-319-07194-7

Cite this

A Trend Analysis of Private Label Research Between 2000 and 2012. / Molinillo, Sebastian; Whyatt, Georgina; Ekinci, Yuksel et al.
National Brands & Private Labels in Retailing. ed. / Gázquez-Abad; Martínez-López, ; Esteban-Millat; Mondéjar-Jiménez. 1. ed. Springer, 2014. p. 171-178.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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