A study of challenges and opportunities of social media use in brand management: The new Ten Commandments"

Maktoba Omar

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2015 Conference
    Publication statusPublished - 6 Mar 2015
    Event2015 ANZMAC Conference - Sydney, Australia
    Duration: 30 Nov 20152 Dec 2015

    Conference

    Conference2015 ANZMAC Conference
    Country/TerritoryAustralia
    CitySydney
    Period30/11/152/12/15

    Cite this