A study of challenges and opportunities of social media use in brand management: The new Ten Commandments"

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationANZMAC 2015 Conference
Publication statusPublished - 6 Mar 2015
Event2015 ANZMAC Conference - Sydney, Australia
Duration: 30 Nov 20152 Dec 2015

Conference

Conference2015 ANZMAC Conference
CountryAustralia
CitySydney
Period30/11/152/12/15

Cite this