A study of challenges and opportunities of social media use in brand management: The new Ten Commandments"

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	ANZMAC 2015 Conference
Publication status	Published - 6 Mar 2015
Event	2015 ANZMAC Conference - Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015

Cite this

@inproceedings{05cec1e638054be8842d8ee63a470afa,

title = "A study of challenges and opportunities of social media use in brand management: The new Ten Commandments{"}",

author = "Maktoba Omar",

year = "2015",

month = mar,

day = "6",

language = "English",

booktitle = "ANZMAC 2015 Conference",

note = "2015 ANZMAC Conference ; Conference date: 30-11-2015 Through 02-12-2015",

}