Over the past decades, the use of electronic systems in automotive vehicles has grown exponentially. Automotive systems engineering requires a sustainable integration of new methods, development processes, and tools that are specifically adapted to the automotive domain. This paper describes two approaches to the development of an automotive electronic system via a case study involving the modelling and code generation of a driver information system. The first approach involves the use of the SysML based tool Artisan Studio whilst the second approach involves the use of the MATLAB tools Simulink and Stateflow. The paper compares the two approaches and summarizes the strengths and weaknesses of two approaches respectively. Conclusions are drawn on how to make use of the model based design to meet the challenges in the automotive industry.