Bibliographical notePlease note Dr Mutum was working at Warwick University when this article was written.
- customer relationship management
- literature review
Nguyen, B., & Mutum, D. S. (2012). A review of customer relationship management: successes, advances, pitfalls and futures. Business Process Management Journal, 18(3), 400-419. https://doi.org/10.1108/14637151211232614