A neurocognitive approach to brand memory

Nilanthi Ratnayake; A.J. Broderick; R.L.C. Mitchell

doi:10.1080/0267257X.2010.522531

A neurocognitive approach to brand memory

Nilanthi Ratnayake, A.J. Broderick, R.L.C. Mitchell

Coventry University

Research output: Contribution to journal › Article

25 Citations (Scopus)

Original language	English
Pages (from-to)	1295-1318
Journal	Journal of Marketing Management
Volume	26
Issue number	13-14
DOIs	https://doi.org/10.1080/0267257X.2010.522531
Publication status	Published - 2010

Bibliographical note

The full text of this item is not available from the repository.
This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14). The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.522531

Keywords

autobiographical memory
semantic memory
brands
neural correlates

Access to Document

10.1080/0267257X.2010.522531

Cite this

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title = "A neurocognitive approach to brand memory",

keywords = "autobiographical memory, semantic memory, brands, neural correlates",

author = "Nilanthi Ratnayake and A.J. Broderick and R.L.C. Mitchell",

note = "The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14). The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.522531",

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T1 - A neurocognitive approach to brand memory

AU - Ratnayake, Nilanthi

AU - Broderick, A.J.

AU - Mitchell, R.L.C.

N1 - The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14). The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.522531

PY - 2010

Y1 - 2010

KW - autobiographical memory

KW - semantic memory

KW - brands

KW - neural correlates

U2 - 10.1080/0267257X.2010.522531

DO - 10.1080/0267257X.2010.522531

M3 - Article

SN - 0267-257X

SN - 1472-1376

VL - 26

SP - 1295

EP - 1318

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 13-14

ER -