A neurocognitive approach to brand memory

Nilanthi Ratnayake, A.J. Broderick, R.L.C. Mitchell

Research output: Contribution to journalArticle

22 Citations (Scopus)
Original languageEnglish
Pages (from-to)1295-1318
JournalJournal of Marketing Management
Issue number13-14
Publication statusPublished - 2010

Bibliographical note

The full text of this item is not available from the repository.
This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14). The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.522531


  • autobiographical memory
  • semantic memory
  • brands
  • neural correlates

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