A NCaRBS analysis of SME intended innovation: Learning about the Don’t Knows

M.J. Beynon, Paul Jones, D. Pickernell, G. Packham

Research output: Contribution to journalArticle

5 Citations (Scopus)
15 Downloads (Pure)

Abstract

This study demonstrates a novel form of business analytics, respecting the quality of the data available (allowing incompleteness in the data set), as well as engaging with the uncertainty in the considered outcome variable (inclusive of Don’t Know (DK) responses). The analysis employs the NCaRBS technique, based on the Dempster–Shafer theory of evidence, to investigate the relationship between Small and Medium-sized Enterprise (SME) characteristics and whether they intended to undertake future innovation. The allowed outcome response for intended innovation was either, Yes, No and DK, all of which are considered pertinent responses in this analysis. An additional consequence of the use of the NCaRBS technique is the ability to analyse an incomplete data set, with missing values in the characteristic variables considered, without the need to manage their presence. From a soft computing perspective, this study demonstrates just how exciting the business analytics field of study can be in terms of pushing the bounds of the ability to handle real ‘incomplete’ business data which has real, and sometimes uncertain, outcomes. Further, the findings also inform how different notions of ignorance in evidence are accounted for in such analysis.
Original languageEnglish
Pages (from-to)97–112
JournalOmega
Volume59
Issue numberA
Early online date12 Jun 2015
DOIs
Publication statusPublished - Mar 2016

Fingerprint

Innovation
Small and medium-sized enterprises
Ignorance
Uncertainty
Soft computing
Missing values
Incompleteness
Incomplete data

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Omega. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Omega, [VOL 59, ISSUE A, (2015)] DOI: 10.1016/j.omega.2015.04.018

© 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/

Keywords

  • SME
  • NCaRBS
  • Don’t Know
  • Innovation

Cite this

Beynon, M. J., Jones, P., Pickernell, D., & Packham, G. (2016). A NCaRBS analysis of SME intended innovation: Learning about the Don’t Knows. Omega, 59(A), 97–112. https://doi.org/10.1016/j.omega.2015.04.018

A NCaRBS analysis of SME intended innovation: Learning about the Don’t Knows. / Beynon, M.J.; Jones, Paul; Pickernell, D.; Packham, G.

In: Omega, Vol. 59, No. A, 03.2016, p. 97–112.

Research output: Contribution to journalArticle

Beynon, MJ, Jones, P, Pickernell, D & Packham, G 2016, 'A NCaRBS analysis of SME intended innovation: Learning about the Don’t Knows' Omega, vol. 59, no. A, pp. 97–112. https://doi.org/10.1016/j.omega.2015.04.018
Beynon, M.J. ; Jones, Paul ; Pickernell, D. ; Packham, G. / A NCaRBS analysis of SME intended innovation: Learning about the Don’t Knows. In: Omega. 2016 ; Vol. 59, No. A. pp. 97–112.
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