A hybrid approach to achieve organizational agility: An empirical study of a food company

M.H. Zarei, M. Nejati, S.M. Zanjirchi

Research output: Contribution to journalArticle

2 Citations (Scopus)
2 Downloads (Pure)

Abstract

Purpose
In today’s intense global competition, agility is advocated as a fundamental characteristic for business survival and competitiveness. The purpose of this paper is to propose a practical methodology to achieve and enhance organizational agility based on strategic objectives.

Design/methodology/approach
In the first step, a set of key performance indicators (KPIs) of the organization being studied are recognized and classified under the perspectives of balanced scorecard (BSC). Critical success factors are then identified by ranking the KPIs according to their importance in achieving organizational strategic objectives using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). In the second step, three houses of quality (HOQs) are constructed sequentially to identify and rank the main agile attributes, agile enablers, and improvement paths. In addition, in order to translate linguistics judgments of practitioners into numerical values in building HOQs, fuzzy logic is employed.

Findings
The capability of the proposed methodology is demonstrated by applying it to a case of a multi-national food company in Iran. Through the application, the company could find the most suitable improvement paths to improve its organizational agility.

Research limitations/implications
A limited number of KPIs were chosen due to computational and visual constraints related to HOQs. Another limitation, similar to other agility studies, which facilitate decision making among agility metrics, was that the metrics were more industry-specific and less inclusive.

Practical implications
A strong practical advantage for the application of the methodology over directly choosing agility metrics without linking them is that through the methodology, the right metrics were selected that match organization’s core values and marketing objectives. While metrics may ostensibly seem unrelated or inappropriate, they actually contributed to the right areas where there were gaps between the current and desired level of agility. It would otherwise be impossible to choose the right metrics without a structured methodology.

Originality/value
This paper proposes a novel methodology for achieving organizational agility. By utilizing and linking several tools such as BSC, fuzzy TOPSIS, and quality function deployment (QFD), the proposed approach enables organizations to identify the most appropriate agile attributes, agile enablers, and subsequently agile improvement paths.


Original languageEnglish
Pages (from-to)201-234
Number of pages34
JournalBenchmarking
Volume25
Issue number1
DOIs
Publication statusPublished - 5 Feb 2018
Externally publishedYes

Fingerprint

Food
Agility
Hybrid approach
Empirical study
Methodology
House of quality
Key performance indicators
Enablers
Balanced score card
Strategic objectives
Competitiveness
Decision making
Marketing
Design methodology
Iran
Global competition
Quality function deployment
Business survival
Industry
Fuzzy logic

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

Keywords

  • s Quality function deployment
  • Balanced scorecard
  • House of quality
  • Organizational agility
  • Enterprise agility
  • Agile organization

Cite this

A hybrid approach to achieve organizational agility: An empirical study of a food company. / Zarei, M.H.; Nejati, M.; Zanjirchi, S.M.

In: Benchmarking, Vol. 25, No. 1, 05.02.2018, p. 201-234.

Research output: Contribution to journalArticle

Zarei, M.H. ; Nejati, M. ; Zanjirchi, S.M. / A hybrid approach to achieve organizational agility: An empirical study of a food company. In: Benchmarking. 2018 ; Vol. 25, No. 1. pp. 201-234.
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