A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing

Samantha Clarke; Sylvester Arnab; Mark Lewis; Luca Morini; Saverio Depriori; Alessandro Bogliolo; Lorenz Klopfenstein

A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing

Samantha Clarke, Sylvester Arnab, Mark Lewis, Luca Morini, Saverio Depriori, Alessandro Bogliolo, Lorenz Klopfenstein

University of Urbino

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

1 Citation (Scopus)

Abstract

Collective awareness is a means by which communities can engage in collective action and crowdsourcing through citizen participation, leading to the accumulation of big data essential for informing decision making and for solving difficult problems. However, engaging a huge number of the general public in a crowdsourcing initiative is a mammoth task. This paper explores the approach implemented by the Crowd4Roads (C4Rs) project, which aims at combining smart sensing, ride sharing and gamification applications to harness collective intelligence for providing open data towards boosting traffic conditions in Europe. Drawing on the theory of gameful/playful successes of using gamification as a motivating and behavioural change tool, Crowd4Roads adopts gamification as an innovative strategy for fostering user-engagement and promoting growth within the projects user acquisition and retention metrics. This paper presents the development approach of the C4Rs' SmartRoadSense system and the design of the gamified layer that is employed to actively engage a large number of users for the pilot trials of the system. The paper provides a discussion and reflection on the development approach.

Original language	English
Title of host publication	Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017
Publisher	Academic Conferences and Publishing International Limited
Pages	79-87
Number of pages	9
ISBN (Electronic)	9781911218562
Publication status	Published - 2017
Event	11th European Conference on Games Based Learning - Graz, Austria Duration: 5 Oct 2017 → 6 Oct 2017 Conference number: 11

Conference

Conference	11th European Conference on Games Based Learning
Abbreviated title	ECGBL 2017
Country/Territory	Austria
City	Graz
Period	5/10/17 → 6/10/17

Keywords

Car-sharing
Gamification
Road-sensing
Sustainable travel
User-engagement

ASJC Scopus subject areas

Software
Computer Graphics and Computer-Aided Design
Computer Networks and Communications
Artificial Intelligence
Human-Computer Interaction
Control and Systems Engineering
Education

Cite this

Clarke, S., Arnab, S., Lewis, M., Morini, L., Depriori, S., Bogliolo, A., & Klopfenstein, L. (2017). A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. In Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017 (pp. 79-87). Academic Conferences and Publishing International Limited.

A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. / Clarke, Samantha ; Arnab, Sylvester ; Lewis, Mark et al.
Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017. Academic Conferences and Publishing International Limited, 2017. p. 79-87.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Clarke, S , Arnab, S , Lewis, M , Morini, L, Depriori, S, Bogliolo, A & Klopfenstein, L 2017, A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. in Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017. Academic Conferences and Publishing International Limited, pp. 79-87, 11th European Conference on Games Based Learning, Graz, Austria, 5/10/17.

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A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing

Abstract

Conference

Keywords

ASJC Scopus subject areas

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