A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing

Samantha Clarke, Sylvester Arnab, Mark Lewis, Luca Morini, Saverio Depriori, Alessandro Bogliolo, Lorenz Klopfenstein

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

Collective awareness is a means by which communities can engage in collective action and crowdsourcing through citizen participation, leading to the accumulation of big data essential for informing decision making and for solving difficult problems. However, engaging a huge number of the general public in a crowdsourcing initiative is a mammoth task. This paper explores the approach implemented by the Crowd4Roads (C4Rs) project, which aims at combining smart sensing, ride sharing and gamification applications to harness collective intelligence for providing open data towards boosting traffic conditions in Europe. Drawing on the theory of gameful/playful successes of using gamification as a motivating and behavioural change tool, Crowd4Roads adopts gamification as an innovative strategy for fostering user-engagement and promoting growth within the projects user acquisition and retention metrics. This paper presents the development approach of the C4Rs' SmartRoadSense system and the design of the gamified layer that is employed to actively engage a large number of users for the pilot trials of the system. The paper provides a discussion and reflection on the development approach.

Original languageEnglish
Title of host publicationProceedings of the 11th European Conference on Games Based Learning, ECGBL 2017
PublisherAcademic Conferences and Publishing International Limited
Pages79-87
Number of pages9
ISBN (Electronic)9781911218562
Publication statusPublished - 2017
Event11th European Conference on Games Based Learning - Graz, Austria
Duration: 5 Oct 20176 Oct 2017
Conference number: 11

Conference

Conference11th European Conference on Games Based Learning
Abbreviated titleECGBL 2017
CountryAustria
CityGraz
Period5/10/176/10/17

Fingerprint

Lead
Decision making
road
citizens' participation
collective behavior
intelligence
traffic
decision making
community
Big data

Keywords

  • Car-sharing
  • Gamification
  • Road-sensing
  • Sustainable travel
  • User-engagement

ASJC Scopus subject areas

  • Software
  • Computer Graphics and Computer-Aided Design
  • Computer Networks and Communications
  • Artificial Intelligence
  • Human-Computer Interaction
  • Control and Systems Engineering
  • Education

Cite this

Clarke, S., Arnab, S., Lewis, M., Morini, L., Depriori, S., Bogliolo, A., & Klopfenstein, L. (2017). A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. In Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017 (pp. 79-87). Academic Conferences and Publishing International Limited.

A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. / Clarke, Samantha; Arnab, Sylvester; Lewis, Mark; Morini, Luca; Depriori, Saverio; Bogliolo, Alessandro; Klopfenstein, Lorenz.

Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017. Academic Conferences and Publishing International Limited, 2017. p. 79-87.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Clarke, S, Arnab, S, Lewis, M, Morini, L, Depriori, S, Bogliolo, A & Klopfenstein, L 2017, A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. in Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017. Academic Conferences and Publishing International Limited, pp. 79-87, 11th European Conference on Games Based Learning, Graz, Austria, 5/10/17.
Clarke S, Arnab S, Lewis M, Morini L, Depriori S, Bogliolo A et al. A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. In Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017. Academic Conferences and Publishing International Limited. 2017. p. 79-87
Clarke, Samantha ; Arnab, Sylvester ; Lewis, Mark ; Morini, Luca ; Depriori, Saverio ; Bogliolo, Alessandro ; Klopfenstein, Lorenz. / A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing. Proceedings of the 11th European Conference on Games Based Learning, ECGBL 2017. Academic Conferences and Publishing International Limited, 2017. pp. 79-87
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