A gamified approach for facilitating a user-engagement strategy for public-led collective awareness platform for road sensing

Samantha Clarke, Sylvester Arnab, Mark Lewis, Luca Morini, Saverio Depriori, Alessandro Bogliolo, Lorenz Klopfenstein

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    1 Citation (Scopus)


    Collective awareness is a means by which communities can engage in collective action and crowdsourcing through citizen participation, leading to the accumulation of big data essential for informing decision making and for solving difficult problems. However, engaging a huge number of the general public in a crowdsourcing initiative is a mammoth task. This paper explores the approach implemented by the Crowd4Roads (C4Rs) project, which aims at combining smart sensing, ride sharing and gamification applications to harness collective intelligence for providing open data towards boosting traffic conditions in Europe. Drawing on the theory of gameful/playful successes of using gamification as a motivating and behavioural change tool, Crowd4Roads adopts gamification as an innovative strategy for fostering user-engagement and promoting growth within the projects user acquisition and retention metrics. This paper presents the development approach of the C4Rs' SmartRoadSense system and the design of the gamified layer that is employed to actively engage a large number of users for the pilot trials of the system. The paper provides a discussion and reflection on the development approach.

    Original languageEnglish
    Title of host publicationProceedings of the 11th European Conference on Games Based Learning, ECGBL 2017
    PublisherAcademic Conferences and Publishing International Limited
    Number of pages9
    ISBN (Electronic)9781911218562
    Publication statusPublished - 2017
    Event11th European Conference on Games Based Learning - Graz, Austria
    Duration: 5 Oct 20176 Oct 2017
    Conference number: 11


    Conference11th European Conference on Games Based Learning
    Abbreviated titleECGBL 2017


    • Car-sharing
    • Gamification
    • Road-sensing
    • Sustainable travel
    • User-engagement

    ASJC Scopus subject areas

    • Software
    • Computer Graphics and Computer-Aided Design
    • Computer Networks and Communications
    • Artificial Intelligence
    • Human-Computer Interaction
    • Control and Systems Engineering
    • Education


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