A First Look at the Effectiveness of Personality Dimensions in Promoting Users’ Satisfaction With the System

Samer Muthana Sarsam, Hosam Al-Samarraie

Research output: Contribution to journalArticlepeer-review

28 Citations (Scopus)
58 Downloads (Pure)


Personalization of the user interface (UI) to certain individuals’ characteristics is crucial for ensuring satisfaction with the service. Unfortunately, the attention in most UI personalization methods have been shifted from being behavioral-personalization to self-personalization. Practically, we explored the potential of linking users’ personality dimensions with their design preferences to shape the design of an interface. It is assumed that such design may effectively promote users’ satisfaction with the service. A total of 87 participants were used to design the UI for certain personality types, and 50 students were used to evaluate their satisfaction with the UI. The results that UI designed based on the users’ personality characteristics helped to stimulate their satisfaction in a mobile learning context. This study offers a new way for customizing the design of the interface based on the correlational link between individuals’ preferences and the structure of personality characteristics.

Original languageEnglish
Number of pages12
JournalSAGE Open
Issue number2
Publication statusPublished - 1 Apr 2018
Externally publishedYes

Bibliographical note

This article is distributed under the terms of the Creative Commons Attribution 4.0 License (http://www.creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages


  • HCI
  • mobile UI
  • personality
  • satisfaction
  • UX

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)


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