A Data-Driven Approach to Public-Focused Digital Narratives for Cultural Heritage

Nicole Basaraba, Jennifer Edmond, Owen Conlan, Peter Arnds

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Public engagement with heritage has increased as galleries, libraries, archives, and museums (GLAMs) are digitizing their materials, creating virtual tours, and personalized experiences for the public to interact with and experience. The question is: how can GLAMs incorporate public interests in the process of creating digital narratives about cultural heritage? As digital cultural heritage projects are increasingly interdisciplinary, collaborative, and incorporating narrative, there are new challenges for managing different goals and perspectives while tailoring the content for public audiences. GLAMs are working with external experts such as storytellers, graphic designers, and computer programmers, and there are many project-related decisions that need to be made. The chapter’s data-driven methodology will help teams work together to create interactive digital narrative experiences that achieve their pre-established communication goals/purpose.
Original languageEnglish
Title of host publicationThe Palgrave Handbook of Digital and Public Humanities
EditorsAnn Schwan, Tara Thomson
PublisherPalgrave Macmillan
Number of pages20
ISBN (Electronic)9783031118869
ISBN (Print)9783031118852
Publication statusE-pub ahead of print - 5 Nov 2022


  • Big data analysis
  • Cultural heritage
  • Digital storytelling
  • Distant reading
  • Interactive documentaries
  • Personalization

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)


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