A Data-Driven Approach to Public-Focused Digital Narratives for Cultural Heritage

Public engagement with heritage has increased as galleries, libraries, archives, and museums (GLAMs) are digitizing their materials, creating virtual tours, and personalized experiences for the public to interact with and experience. The question is: how can GLAMs incorporate public interests in the process of creating digital narratives about cultural heritage? As digital cultural heritage projects are increasingly interdisciplinary, collaborative, and incorporating narrative, there are new challenges for managing different goals and perspectives while tailoring the content for public audiences. GLAMs are working with external experts such as storytellers, graphic designers, and computer programmers, and there are many project-related decisions that need to be made. The chapter’s data-driven methodology will help teams work together to create interactive digital narrative experiences that achieve their pre-established communication goals/purpose.