A cross national study of the individual and national cultural nomological network of consumer involvement

Amanda J. Broderick

    Research output: Contribution to journalArticle

    23 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)343-374
    JournalPsychology and Marketing
    Volume24
    Issue number4
    DOIs
    Publication statusPublished - Apr 2007

    Bibliographical note

    The full text of this article is not currently available from this repository.
    This is the pre-peer reviewed version of the following article: Broderick, A. (2007) 'A cross national study of the individual and national cultural nomological network of consumer involvement.' Psychology and Marketing Vol: 24 (4): 343-374., which has been published in final form at http://www3.interscience.wiley.com/journal/114179915/abstract

    Keywords

    • Brand loyalty
    • consumer behaviour
    • consumerism

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