A CRM-based pathway to improving organisational responsiveness: an empirical study

Luciano Batista, Sally Dibb, Maureen Meadows, Matthew Hinton, Matthew Analogbei

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

96 Downloads (Pure)

2 results
- Last Name(descending)

Sally Dibb
- Research Centre for Business in Society - Professor in Marketing and Society
Person: Teaching and Research
Maureen Meadows
- Research Centre for Business in Society - Professor of Strategy
Person: Teaching and Research