A confirmatory Factor Analysis of Consumer Styles Inventory: Evidence from Greece

Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo, Maktoba Omar

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the generalizability of the consumer styles inventory (CSI) based on the original construct by Sproles and Kendall (1986). Using data from Greek university student and non-student samples, the paper offers purified and highly correlated dimensions of CSI that measures shopping orientations more robustly than the original model. The purified CSI scale is reliable, internally valid and practically useful especially at a time when many consumer markets/sectors are facing severe competitive pressures, volatile economic climates and shakeout. The purified CSI is likely to provide a useful guide for market segmentation and targeting purposes. Empirically, the paper extends knowledge of how CSI might be evaluated in order to improve its diagnostic stability. In this way, the findings contribute refreshing insights into CSI as a guide to measure shopping orientations.
Original languageEnglish
Pages (from-to)164-177
Number of pages14
JournalJournal of Retailing and Consumer Services
Volume22
Early online date19 Aug 2014
DOIs
Publication statusPublished - Jan 2015
Externally publishedYes

Fingerprint

Greece
Confirmatory factor analysis
Shopping orientation
Shakeout
Generalizability
Consumer decision making
Climate
Diagnostics
Market segmentation
Decision-making styles
Consumer markets
Economics
Factors
Targeting

Keywords

  • Consumer styles inventory
  • Buying decisions
  • Shopping orientation
  • Exploratory factor analysis
  • Clothing industry
  • Greece

Cite this

A confirmatory Factor Analysis of Consumer Styles Inventory: Evidence from Greece. / Tarnanidis, Theodore; Owusu-Frimpong, Nana; Nwankwo, Sonny; Omar, Maktoba.

In: Journal of Retailing and Consumer Services, Vol. 22, 01.2015, p. 164-177.

Research output: Contribution to journalArticle

Tarnanidis, Theodore ; Owusu-Frimpong, Nana ; Nwankwo, Sonny ; Omar, Maktoba. / A confirmatory Factor Analysis of Consumer Styles Inventory: Evidence from Greece. In: Journal of Retailing and Consumer Services. 2015 ; Vol. 22. pp. 164-177.
@article{87f2f9ffecdd4ecd86127c5e4599a70a,
title = "A confirmatory Factor Analysis of Consumer Styles Inventory: Evidence from Greece",
abstract = "This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the generalizability of the consumer styles inventory (CSI) based on the original construct by Sproles and Kendall (1986). Using data from Greek university student and non-student samples, the paper offers purified and highly correlated dimensions of CSI that measures shopping orientations more robustly than the original model. The purified CSI scale is reliable, internally valid and practically useful especially at a time when many consumer markets/sectors are facing severe competitive pressures, volatile economic climates and shakeout. The purified CSI is likely to provide a useful guide for market segmentation and targeting purposes. Empirically, the paper extends knowledge of how CSI might be evaluated in order to improve its diagnostic stability. In this way, the findings contribute refreshing insights into CSI as a guide to measure shopping orientations.",
keywords = "Consumer styles inventory, Buying decisions, Shopping orientation, Exploratory factor analysis, Clothing industry, Greece",
author = "Theodore Tarnanidis and Nana Owusu-Frimpong and Sonny Nwankwo and Maktoba Omar",
year = "2015",
month = "1",
doi = "10.1016/j.jretconser.2014.07.001",
language = "English",
volume = "22",
pages = "164--177",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier",

}

TY - JOUR

T1 - A confirmatory Factor Analysis of Consumer Styles Inventory: Evidence from Greece

AU - Tarnanidis, Theodore

AU - Owusu-Frimpong, Nana

AU - Nwankwo, Sonny

AU - Omar, Maktoba

PY - 2015/1

Y1 - 2015/1

N2 - This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the generalizability of the consumer styles inventory (CSI) based on the original construct by Sproles and Kendall (1986). Using data from Greek university student and non-student samples, the paper offers purified and highly correlated dimensions of CSI that measures shopping orientations more robustly than the original model. The purified CSI scale is reliable, internally valid and practically useful especially at a time when many consumer markets/sectors are facing severe competitive pressures, volatile economic climates and shakeout. The purified CSI is likely to provide a useful guide for market segmentation and targeting purposes. Empirically, the paper extends knowledge of how CSI might be evaluated in order to improve its diagnostic stability. In this way, the findings contribute refreshing insights into CSI as a guide to measure shopping orientations.

AB - This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the generalizability of the consumer styles inventory (CSI) based on the original construct by Sproles and Kendall (1986). Using data from Greek university student and non-student samples, the paper offers purified and highly correlated dimensions of CSI that measures shopping orientations more robustly than the original model. The purified CSI scale is reliable, internally valid and practically useful especially at a time when many consumer markets/sectors are facing severe competitive pressures, volatile economic climates and shakeout. The purified CSI is likely to provide a useful guide for market segmentation and targeting purposes. Empirically, the paper extends knowledge of how CSI might be evaluated in order to improve its diagnostic stability. In this way, the findings contribute refreshing insights into CSI as a guide to measure shopping orientations.

KW - Consumer styles inventory

KW - Buying decisions

KW - Shopping orientation

KW - Exploratory factor analysis

KW - Clothing industry

KW - Greece

U2 - 10.1016/j.jretconser.2014.07.001

DO - 10.1016/j.jretconser.2014.07.001

M3 - Article

VL - 22

SP - 164

EP - 177

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -