A Conceptual Model of Product/Celebrity Co-branding

Geoff Alcock, Ali Baig

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 10 Jul 2015
EventAcademy Of Marketing 2015: The Magic in Marketing - Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015
https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

ConferenceAcademy Of Marketing 2015
Abbreviated titleAM 2015
CountryIreland
CityLimerick
Period7/07/159/07/15
Internet address

Cite this

Alcock, G., & Baig, A. (2015). A Conceptual Model of Product/Celebrity Co-branding. Paper presented at Academy Of Marketing 2015, Limerick, Ireland.

A Conceptual Model of Product/Celebrity Co-branding. / Alcock, Geoff; Baig, Ali.

2015. Paper presented at Academy Of Marketing 2015, Limerick, Ireland.

Research output: Contribution to conferencePaper

Alcock, G & Baig, A 2015, 'A Conceptual Model of Product/Celebrity Co-branding' Paper presented at Academy Of Marketing 2015, Limerick, Ireland, 7/07/15 - 9/07/15, .
Alcock G, Baig A. A Conceptual Model of Product/Celebrity Co-branding. 2015. Paper presented at Academy Of Marketing 2015, Limerick, Ireland.
Alcock, Geoff ; Baig, Ali. / A Conceptual Model of Product/Celebrity Co-branding. Paper presented at Academy Of Marketing 2015, Limerick, Ireland.
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note = "Academy Of Marketing 2015 : The Magic in Marketing, AM 2015 ; Conference date: 07-07-2015 Through 09-07-2015",
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