A Conceptual Model of Product/Celebrity Co-branding

Geoff Alcock, Ali Baig

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 10 Jul 2015
EventAcademy Of Marketing 2015: The Magic in Marketing - Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015
https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

ConferenceAcademy Of Marketing 2015
Abbreviated titleAM 2015
CountryIreland
CityLimerick
Period7/07/159/07/15
Internet address

Cite this

Alcock, G., & Baig, A. (2015). A Conceptual Model of Product/Celebrity Co-branding. Paper presented at Academy Of Marketing 2015, Limerick, Ireland.