A Conceptual Model of Product/Celebrity Co-branding

Geoff Alcock, Ali Baig

Research output: Contribution to conference › Paper

Original language	English
Publication status	Unpublished - 10 Jul 2015
Event	Academy of Marketing Conference 2015: The Magic in Marketing - Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015 https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference	Academy of Marketing Conference 2015
Abbreviated title	AM 2015
Country/Territory	Ireland
City	Limerick
Period	7/07/15 → 9/07/15
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Cite this

@conference{9ef68030aeee43798b033dda6512a109,

title = "A Conceptual Model of Product/Celebrity Co-branding",

author = "Geoff Alcock and Ali Baig",

year = "2015",

month = jul,

day = "10",

language = "English",

note = "Academy of Marketing Conference 2015 : The Magic in Marketing, AM 2015 ; Conference date: 07-07-2015 Through 09-07-2015",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2015/",

}