A conceptual framework to understand the creation of athlete brand and its implications

Ali Hasaan, Katri Kerem, Rui Biscaia, Kwame Agyemang

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)
724 Downloads (Pure)
Visiting an external academic institution

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  • Estonian Business School

    Rui Biscaia (Supervisor)

    Oct 2014Feb 2015

    Activity: Visiting an external institutionVisiting an external academic institution