A conceptual framework to understand the creation of athlete brand and its implications

Ali Hasaan, Katri Kerem, Rui Biscaia, Kwame Agyemang

School of Marketing and Management

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

722 Downloads (Pure)

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- Title
- Start date(ascending)

Estonian Business School
Rui Biscaia (Supervisor)
Oct 2014 → Feb 2015
Activity: Visiting an external institution › Visiting an external academic institution