A Collection of Islamic Advertising Principles

Ali Shafiq; Ahasanul Haque; Kalthom Abdullah

A Collection of Islamic Advertising Principles

Ali Shafiq, Ahasanul Haque, Kalthom Abdullah

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks uniform interpretation as well as enforcement. Islamic advertising is proposed as a potential solution to the unethical advertising practices. This conceptual paper, written after library research, gathers principles of Islamic advertising from the available literature, given by various religious and academic scholars. It was found that these principles satisfactorily provide a response to the criticism on advertising, at least in theory. It can be postulated that if these principles are applied most of the problems in, and related to contemporary advertisements can be curtailed.

Original language	English
Title of host publication	8th International Management and Accounting Conference
Publication status	Published - 28 Sept 2016
Externally published	Yes
Event	8th International Management and Accounting Conference: Leveraging Governance Towards Sustainability - Langkawi Island, Malaysia Duration: 28 Sept 2016 → 29 Sept 2016

Conference

Conference	8th International Management and Accounting Conference
Abbreviated title	IMAC8
Country/Territory	Malaysia
City	Langkawi Island
Period	28/09/16 → 29/09/16

2 Chapter

Advertising Regulations and Islamic Ethics
Mokhtar, A., Shafiq, A. & Mohamad Rosely, N. A., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, AKM. A. (eds.). Malaysia: INTHOUGHT, p. 159-191 33 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Target audience for advertising
Shafiq, A., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, AKM. A. (eds.). Malaysia: INTHOUGHT, p. 41-66 26 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Cite this

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title = "A Collection of Islamic Advertising Principles",

abstract = "Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks uniform interpretation as well as enforcement. Islamic advertising is proposed as a potential solution to the unethical advertising practices. This conceptual paper, written after library research, gathers principles of Islamic advertising from the available literature, given by various religious and academic scholars. It was found that these principles satisfactorily provide a response to the criticism on advertising, at least in theory. It can be postulated that if these principles are applied most of the problems in, and related to contemporary advertisements can be curtailed.",

author = "Ali Shafiq and Ahasanul Haque and Kalthom Abdullah",

year = "2016",

month = sep,

day = "28",

language = "English",

booktitle = "8th International Management and Accounting Conference",

note = "8th International Management and Accounting Conference : Leveraging Governance Towards Sustainability, IMAC8 ; Conference date: 28-09-2016 Through 29-09-2016",

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TY - GEN

T1 - A Collection of Islamic Advertising Principles

AU - Shafiq, Ali

AU - Haque, Ahasanul

AU - Abdullah, Kalthom

PY - 2016/9/28

Y1 - 2016/9/28

N2 - Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks uniform interpretation as well as enforcement. Islamic advertising is proposed as a potential solution to the unethical advertising practices. This conceptual paper, written after library research, gathers principles of Islamic advertising from the available literature, given by various religious and academic scholars. It was found that these principles satisfactorily provide a response to the criticism on advertising, at least in theory. It can be postulated that if these principles are applied most of the problems in, and related to contemporary advertisements can be curtailed.

AB - Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks uniform interpretation as well as enforcement. Islamic advertising is proposed as a potential solution to the unethical advertising practices. This conceptual paper, written after library research, gathers principles of Islamic advertising from the available literature, given by various religious and academic scholars. It was found that these principles satisfactorily provide a response to the criticism on advertising, at least in theory. It can be postulated that if these principles are applied most of the problems in, and related to contemporary advertisements can be curtailed.

M3 - Conference proceeding

BT - 8th International Management and Accounting Conference

T2 - 8th International Management and Accounting Conference

Y2 - 28 September 2016 through 29 September 2016

ER -

A Collection of Islamic Advertising Principles

Abstract

Conference

Fingerprint

Research output

Advertising Regulations and Islamic Ethics

Target audience for advertising

Cite this